Concentration in Marketing

Marketing is one of the twenty fastest growing career areas. Why? The intense competition of the global marketplace means that marketers must translate the voice of the customer in a way that enables companies to accurately target the needs of very diverse groups of customers, and translate these needs into valuable goods and services.

The Bachelor of Science in Business Administration with a Marketing Concentration will give you:

  • Exposure to all aspects of the field, including: identifying customer needs, and developing products, services and programs that will satisfy them
  • The tools and techniques that can make the difference between success and failure for a business, public agency or nonprofit organization

Coursework is supplemented with an internship program, independent study projects and the activities of the Marketing Society.

A degree in marketing equips graduates for a range of professions, from marketing research to public relations to product management.

The courses you would take can include:

  • Sales & Consumer Relations
  • Marketing Analytics
  • Global Marketing
  • New Product & Service Management
  • Buyer Behavior
  • Social Media Marketing
  • Digital Marketing
  • Advertising

For the latest course information and descriptions, please visit the UMass Lowell online Undergraduate Academic Catalog.

Read more about the Bachelor of Science in Business Administration.

Year-by-Year Course Plan

Check out our degree pathways, which offer sample plans for completing your degree in four years.

For students who entered fall 2026 and beyond.

Freshman Year

Fall Semester

Course NumberCourse NameCredits
Total16
ENGL.1010 /
HONR.1100		College Writing I /
First Year Seminar in Honors: Text in the City (CW)		3
ENTR.1500Introduction to Entrepreneurship and Business3
MIST.2010Business Information Systems3
MATH.1210Management Precalculus (MATH)3
xxxx.xxxxSciences with Lab Perspective (SCL)3
xxxx.xxxxCo-Requisite Science Lab (SCL)21

Spring Semester

Course NumberCourse NameCredits
Total15
ECON.2020Principles of Macroeconomics3
ENGL.1020College Writing II (CW)3
MKTG.2010Marketing Principles3
FINA.2000Personal Finance3
xxxx.xxxxArts and Humanities Perspective (AH)43

Sophomore Year

Fall Semester

Course NumberCourse NameCredits
Total15
ACCT.2010Accounting / Financial3
MKTG.2100Professional Communications (WOC)3
ECON.2010Principles of Microeconomics (SS)3
MATH.2830Introduction to Statistics (STEM)3
xxxx.xxxxArts and Humanities Perspective (AH)43

Spring Semester

Course NumberCourse NameCredits
Total15
ACCT.2020Accounting / Managerial3
FINA.3010Financial Management (QL)3
POMS.2010Introduction to Business Analytics3
LGST.2620Introduction to Business Law (SS)3
MIST.2020Emerging Technologies and Data Storytelling3

Junior Year

Fall Semester

Course NumberCourse NameCredits
Total15
POMS.3010Operations Management3
MGMT.3010Organizational Behavior3
MKTG.3130Sales and Customer Relations3
xxxx.xxxxSocial Sciences Perspective (SS)3
xxxx.xxxxArts and Humanities Perspective (AH)43

Spring Semester

Course NumberCourse NameCredits
Total16
MKTG.3150New Product and Service Management (AIL), (IL)3
xxxx.xxxxScience Elective (SCL)3
xxxx.xxxxCo-Requisite Science Lab (SCL)21
xxxx.xxxxManning Elective (3000/4000 level)3
xxxx.xxxxManning Elective (3000/4000 level)3
xxxx.xxxxManning Elective (3000/4000 level)3

Senior Year

Fall Semester

Course NumberCourse NameCredits
MKTG.4120Global Marketing (DCA)3
MGMT.3800Business Ethics (SRE)3
MKTG.3/4xxxMarketing Elective (3000/4000 level)3
xxxx.xxxxManning or Non-Manning Elective (3000/4000 level)3
xxxx.xxxxManning or Non-Manning Elective33
Total15

Spring Semester

Course NumberCourse NameCredits
Total15
MKTG.4110Marketing Analytics (CTPS), (QL)3
MGMT.4900 /
ENTR.4960		Strategic Management /
Entrepreneurship Strategy Implementation1		3
xxxx.xxxxManning or Non-Manning Elective33
xxxx.xxxxManning Elective (3000/4000 level)3
xxxx.xxxxManning or Non-Manning Elective (3000/4000 level)3

Total Minimum Credits = 122

Minimum [major] Credits: 36

Maximum [major] that can be counted toward graduation: 54

Career Connected Experience (CCE) Requirement: In addition to the course requirements listed in the degree pathway, students must satisfy a Manning Career Connected Experience Requirement.

1Capstone Requirement: Either MGMT.4900 or ENTR.4960 satisfies the Capstone requirement.

2Science with Lab can be a science course (3 credits) with a separate lab course (1 credit) or a science course with the lab component built into the course (3 credits; Example: CHEM.1010, CHEM.1020, CHEM.1040, LIFE.1080, NUTR.1100).

3Calculus (MATH.1220 or other equivalent course) is recommended as a Manning or non-Manning elective for students intending to pursue graduate degree in the future.

4Students are strongly encouraged to take a HIST course as an AH elective.

No more than two Breadth of Knowledge courses can be taken with the same prefix. The Core Curriculum courses may be taken in any sequence. Refer to the Core Curriculum policy for further details. You should meet with your faculty advisor to determine how you will meet the Core Curriculum requirements.

Current UMass Lowell students should use their Advisement Report in SIS. If you need assistance, please contact your adviser.

Restriction on off-campus study:

Be advised that any course taken at another institution must be formally approved prior to enrollment. See the catalog policy for details.