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MKTG.3150 New Product & Service Management (Formerly MKTG 315/62.315/62.311)

Id: 006431 Credits Min: 3 Credits Max: 3


Course number was formerly 62.311. Focuses on the process of new product & service development and marketing. Emphasis is given on market opportunity identification, R&D-marketing interface, business model development, market potential estimation, and market entry timing.


Pre-Req: MKTG.2010 Marketing Principles; preference Marketing concentrators; COM filter courses.

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