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MKTG.2010 Marketing Principles (Formerly MKTG 201/62.201)

Id: 006426 Credits Min: 3 Credits Max: 3

Description

The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity.

Prerequisites

ENGL.1010/S College Writing I, or ENGL.1020 College Writing II, or HONR.110 First Year Seminar in Honors:Text in the City.

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