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MKTG.4120 Global Marketing (Formerly MKTG 412/62.412/62.303)

Id: 006429 Credits Min: 3 Credits Max: 3


Course number was formerly 62.303. Focuses on the marketing aspect of global business. Emphasis is given on cultural dynamics and economics as well as political, social and regulatory constraints as they affect the global marketing practice and strategy implementation. Meets Core Curriculum Essential Learning Outcome for Diversity and Cultural Awareness (DCA).


Pre-Req: MKTG.2010 Marketing Principles.

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