Credits Min: 3
Credits Max: 3
Course number was formerly 62.312. Focuses on marketing strategies and tactics. Emphasis is given on research methods and applications for strategy building and implementation. Meets Core Curriculum Essential Learning Outcome for Critical Thinking & Problem Solving (CTPS) and Quantitative Literacy (QL).
Pre-Req: MKTG.2010 Marketing Principles; preference Marketing concentrators; COM filter courses.
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