Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Meet Our Students

Andrew Whitcomb seated outside a building at UMass Lowell
Andrew Whitcomb '23
Marketing and Management

Andrew Whitcomb is representing 75,000-plus UMass students on the state Board of Higher Education — while working as a digital marketing co-op at Keurig Dr. Pepper.

I’ve met so many great people here, from the students all the way to the Chancellor’s cabinet.
Read More About Andrew Whitcomb 

Marketing, Entrepreneurship & Innovation News

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  • Richard Juknavorian smiles holding open the door to DifferenceMaker Central.

    Alum Begins New Venture as DifferenceMaker Director

    As the new director of the DifferenceMaker program, alum Richard Juknavorian ’98 is leveraging his experience in startups and venture capital to help students turn their creative ideas into sustainable businesses.
    Featured Story
  • A person with dark hair and glasses makes a presentation on a stage. There is a walker next to her and a projection screen behind her.

    UML Students’ Innovative Sparks Fly at IDEA Con

    More than a dozen UMass Lowell students attended the annual IDEA Con innovation conference at Boston University, where senior liberal arts major Sandi DeRuntz spoke about her ZipperBuddy venture.
    Featured Story
  • Two women smile while standing at a podium at the front of a room. There are several audience members seated before them.

    Friend or Foe? Research Symposium Explores the Paradox of Technology

    UMass Lowell's research symposium, “Friend or Foe: Transforming Social Media & AI for a Healthy Future,” brought together interdisciplinary experts and students to explore the complex relationship between technology, artificial intelligence and mental health.
    Featured Story