Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Meet Our Students

Benjamin McEvoy and Edward Morante at DifferenceMaker boot camp with their Benji Ball prototype
Benjamin McEvoy '21
Business, Finance & Management Information Systems

Benjamin McEvoy has been racking up wins as a DifferenceMaker competitor with partner Edward Morante and their idea for an inclusive combination of baseball and cricket, Benji Ball.

I have always dreamed of being my own boss and at some point and having my own company.
Read More About Benjamin McEvoy 

Marketing, Entrepreneurship & Innovation News

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  • A man in a suit gestures with his left hand while leaning against a podium and speaking to a crowd

    Pro Tips: MLS Executive Shares Advice for Working in Sports Industry

    Adam Klionsky, director of communications for Major League Soccer’s New England Revolution, shared advice for breaking into the professional sports industry to more than 100 Manning School of Business students during a recent visit to Alumni Hall.
    Department News
  • A basketball player soars through the air while taking a shot over a defender

    From D.C. to UML: Three Siblings Pursue Business Degrees

    Three members of the same extended family in Washington, D.C. — Tyson Minor, Ayinde Hikim and De’Andre Gore — are all pursuing degrees from the Manning School of Business, thanks in no small part to UMass Lowell’s DC-CAP Scholars Program.
    Featured Story
  • A man and a woman pose for a photo in front of flags of Spain and the United States

    Fulbright Award Takes Business Professor’s Research to Madrid

    Assoc. Prof. of Marketing, Entrepreneurship and Innovation Michael Ciuchta received a Fulbright U.S. Scholar Award to research the Spanish entrepreneurial ecosystem while teaching at a university in Madrid.
    Featured Story