Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Meet Our Students

Beatriz standing next to chancellor with award
Beatriz Martins '24
Marketing and Management

Honors business student and MLK award-winner Beatriz Martins has learned the value of resilience.

My experience has been a roller coaster, with so many ups and downs and twists. But you can’t be afraid of it.
Read More About Beatriz Martins 

Marketing, Entrepreneurship & Innovation News