Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Meet Our Students

Hayley Buonodono at her mom Jaylene's store, Trendsetters Boutique in Amesbury
Hayley Buonodono '20
Marketing

As a merchandising co-op for TJX in Framingham, senior business administration major Hayley Buonodono of Amesbury took a giant step toward her career goal of working as a buyer in the retail industry.

It’s really exciting to go into the stores and see everything set up and be able to say, ‘I shipped that!’ I love that you can feel the product and see what you’re shipping. It’s very tangible. It’s just a really cool feeling.
Read More About Hayley Buonodono 

Marketing, Entrepreneurship & Innovation News

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    Manning School Inducts Largest Beta Gamma Sigma Class Ever

    The Manning School of Business chapter of the Beta Gamma Sigma international business honor society inducted a record 167 students at a recent ceremony at the UMass Lowell Inn and Conference Center.
    Department News
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    Honors Students Learn That Philanthropy is for Everyone

    Students in “Experiencing Philanthropy,” an honors seminar that explores how nonprofit organizations and community foundations operate, awarded a $10,000 grant to Teen BLOCK, a youth development program run by the Lowell Community Health Center.
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  • A young man with a beard makes a presentation on a stage in front of a photo of three people

    Meeting of the Minds: Business Students Network at IDEA Con

    More than 20 Manning School of Business students and faculty members attended IDEA Con 2023, an innovation conference at Boston University where senior Jeurys Santiago spoke about his networking and marketing venture Minds With Purpose.