Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Meet Our Students

UMass Lowell student Rafaela Gonzalez poses with some of her GloryScent products
Rafaela Gonzalez '18
Sociology

Rafaela Gonzalez wants to care for people as individuals and in communities, so she's majoring in sociology and minoring in psychology. She's also started her own business.

I like to encourage people and give them hope - especially teenagers when they have problems and people aren't actually listening.
Read More About Rafaela Gonzalez 

Marketing, Entrepreneurship & Innovation News

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    InnovAGE Fellowship Teaches Researchers How to Think Like Entrepreneurs

    Two UMass Lowell doctoral students were among 12 researchers selected for the InnovAGE fellowship, in which they received entrepreneurship training and mentorship to help bring their AI-powered innovations for rehabilitation and dementia detection closer to market.
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  • Six people pose for a photo outside at a college commencement.

    She Sent Her Quadruplets to UML. Now She’s Graduating, Too.

    After putting her own education on hold for decades, Maureen Whitcomb is earning her UMass Lowell degree alongside her son Bryce, completing a family journey that saw all four of her quadruplets become River Hawk alumni.
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