Strategic management and entrepreneurship
Entrepreneurship; Strategic Management; Organization Theory
First-Year Experience, Homeschooling, Non-profit Management and Marketing
Buyer-supplier relationship; marketing innovations; mobile marketing; international marketing; emerging markets.
Buyer-Supplier Relationships, International Marketing, Retail Strategy
Strategic management; Entrepreneurship and Global Enterprises
Technology marketing, innovation, e-commerce, business-to-business, and marketing research
Public Policy / Transformative Consumer Research; Sustainability; Mindfulness; Digital / Interactive Marketing; Branding
Innovations, New Product and Service Development, International Marketing
Technological Entrepreneurship; Innovation; Research Commercialization; Governance, Structure & Finance of the Research Univ. Educational Innovation
Digital marketing, Shopper behavior, Luxury branding
New Product Planning, Global Market Entry, Sustainable/Green Marketing