Image of Deborah Casey

Deborah Casey

Associate Teaching Professor

Manning School of Business
Marketing Entrepreneurship and Innovation
(978) 934-5451
Pulichino Tong Business Center - 461
Profile Links

Research Interests

Business Development/Planning; Cross team collaboration; Product Marketing & Development; Consumer Behavior; Team Leadership / Budgeting / P&L; Digital Marketing / Social Media; Sales & Operations Management; Content Marketing; Start-Up Operations; Market Analysis/Principles; Strategic Planning; E-Commerce/Retailing.

The rise of mediocre ideas resulting from excellent presentation skills; The value of Academic Research to Business professionals.

Left-Handers and the challenges they face in learning


  • Other: Education, UML (In process) - Lowell, Ma
    Supporting Area: Leadership
  • MBA: Business, (2012), University of Massachusetts Lowell - Lowell, MA
  • BA: Education & Special Education, (1977), Boston College - Chestnut Hill, MA
    Supporting Area: British Literature


Deborah Casey is a senior business leader with proven success in developing strategies, leading teams, directing operations, penetrating new markets, managing key accounts, cross divisional collaboration adding millions of dollars in annual revenue. Combines expert strategic planning and business planning skills with a track-record of delivering strong financial results and profitable growth within competitive markets. Mentor and leader of new and experienced salespeople; able to handle multiple roles and management responsibilities while personally driving new business. Strong and decisive leadership competencies, yet flexible in responding to constantly changing organizational demands. Expert performance in C-level presentations, negotiations, and closings with strong business acumen.

Selected Awards and Honors

  • OER (2023), Teaching - SGA *Student Government Administration
  • OER Champion Award (2022), Teaching - SGA
  • All Star Faculty (2021), Teaching - UML Hockey Team
  • 2019 Teaching Excellence Manning School of Business MEI (2019), Teaching - Manning School of Business
  • Excellence in Teaching (2019), Teaching - SGA
  • Professor of the Game (2017), Teaching - Ice Hockey