As a Music Business major, you will prepare for successful professional careers in the music business industry.

At a Glance

  • Flexibility
    Full Time
  • Delivery Options
    On Campus
  • Degree
    BM

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What courses will you take?

The university’s elite performing classical ensemble is the wind ensemble, open to students by a competitive fall semester audition. The wind ensemble rehearses bi-weekly and performs in concert at the end of each semester. A Concerto concert mid-semester in the spring features the winning soloist of the concerto contest. Clicking this link takes you to the Wind Ensemble’s home page and contact information for the conductor.

An audition is required for all majors in the Music Department, including Music Business. Please visit our How to Apply page for details. The Bachelor of Music Business degree program combines training in various aspects of the music industry with our innovative music performance curriculum.

In courses taught by experienced industry professionals, you will focus on a variety of industry sectors. These include management, marketing, entrepreneurship, publishing and licensing, record and concert promotion, new media, music products, and arts administration.

Visit the Academic Catalog for:

Visit the UMass Lowell online Undergraduate Academic Catalog for all degree pathways, including those from prior enrollment years.

    • Acquire instrumental or vocal mastery through regular performance
    • Attain literacy in global musical culture
    • Understand core compositional and analytical techniques covering a broad variety of musical styles 
    • Develop collaborative skills through participation in ensembles

    • A working knowledge of the structure and practices of the music industry, and other closely related industries 
    • Finely honed skill sets to succeed in the field of their career pathway
    • Develop critical thinking skills that will serve to identify potential areas of development, anticipating trends and shifts in the industry, and the ability to act as an entrepreneur, taking advantage of opportunities and transforming ideas into actions.

Why study music business at UMass Lowell?

Music students in a computer lab.

Expert Faculty

Work with our faculty, who are skilled music educators and talented professional musicians. Small class sizes ensure that students work directly with faculty throughout their studies.

The string section at the University Orchestra's "All You Need is Love!” Valentine's Day concert. Image by Tory Germann

Internships

Gain practical experience through internships at professional firms involved in the music industry. The internship experience is an important bridge between academic preparation and career development. 

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Performance Ensembles

Join one of our many performance ensembles, including.

  • World Music Ensemble
  • Concert Band
  • Marching Band
  • University Choir
  • Chamber Singers
  • Jazz Ensemble
  • and more
Young woman singing alongside guitarists and drummer

Advanced Facilities

Located minutes from downtown Lowell and convenient to Boston, Durgin Hall contains:

  • 1,200-seat concert hall
  • 225-seat recital hall
  • 30 rehearsal suites
  • 6 sound recording technology studios (including world-class tracking and mixing spaces)
  • Music technology laboratory (containing state-of-the-art Apple workstations with MIDI keyboards)
  • Classroom spaces (with fully integrated smart-classroom technology)

What can you do with a degree in music business?

Our program prepares students for successful professional careers, whether in long-established pathways, or by developing bold, new ideas and approaches to connecting music to audiences.

David Chieh III - Verizon corporate recruiter looks over Jonathan Campelli's resume at the Career Fair at the Tsongas Center.

Our versatile graduates can work in diverse sectors of the music industry, including:

  • Arts administration
  • Entrepreneurship
  • Management
  • Marketing
  • Music products 
  • New media
  • Publishing and licensing
  • Record and concert promotion

Student Story

Andrew Marshall, Music Business major and former contestant on “The Voice” explains why UMass Lowell was the place he could grow.

Student Story

Andrew Marshall, Music Business major and former contestant on “The Voice” explains why UMass Lowell was the place he could grow.