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Music Business Program

Bachelor of Music: Music Business

three-male-students-pose-trumpets-tuxedos Photo by Tory Germann

An entrance audition is required for admittance to ALL degree programs in the Department of Music. Please see the Entrance Audition Process for further details.

About the Music Business Program

The Bachelor of Music Business degree program combines extensive training in various aspects of the exciting and ever-changing music industry, with our innovative music performance curriculum. In courses taught by experienced industry professionals, students will focus on a variety of industry sectors such as management, marketing, entrepreneurship, publishing and licensing, record and concert promotion, new media, music products, and arts administration. Our program is designed to prepare students for successful professional careers, whether in long-established pathways, or by developing bold, new ideas and approaches to connecting music to audiences.



The internship experience is an important bridge between academic preparation and career development. Students must have completed all required courses and are expected to have acquired the necessary knowledge to be successful in the music business industry. Students undertake an internship at a professional firm involved in some facet of the music industry.

Please refer to the UMass Lowell online Undergraduate Catalog for information about general requirements for retention and graduation, as well as for courses of study and curricula.