Marketing, Entrepreneurship & Innovation

Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels.

Meet Our Students

Kristin Kihara '24

Business Administration, Entrepreneurship

Kristin Kihara started her own digital magazine, Black, highlighting creators who “aren’t really seen.”

There’s a big African population here, and I wanted to go somewhere where I’d feel comfortable.

UML Students Shine at Manning School’s Growing Sales Challenge New

UMass Lowell students excelled at the Manning School of Business’ growing Competitive Sales Challenge, earning top finishes against dozens of students from six universities.

Wednesday, April 29, 2026 Featured Story
Industry Days Bring Business World to Manning Classrooms

Manning School of Business students connected with alumni and business leaders during the school’s annual Industry Days, gaining real-world insight and career guidance.

Friday, April 10, 2026 Featured Story
You’ve Got Mail: Computer Science Student Makes Messages More Meaningful

Computer science major Owen O’Brien created Love Letter, a WiFi-connected device that turns everyday text messages into more meaningful, tangible experiences.

Wednesday, April 8, 2026 Featured Story
New Manning Career Closet Helps Business Students Dress for Success

The new donor-supported Manning Career Closet gives undergraduate business students free access to professionally styled attire for interviews, conferences and networking events, removing financial barriers to career readiness.

Tuesday, February 17, 2026 Featured Story