Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Meet Our Students

Manning School of Business student Keviana-Joy George works with disaster relief nonprofit All Hands Volunteers in Louisiana to help flood victims rebuild their homes
Keviana-Joy George '18
Marketing & Management

Business administration major Keviana-Joy George transformed from a shy transfer student to an outgoing student leader who is on track for a career in human resources.

I literally thank God every day that I came to UMass Lowell. I never expected to be president of the Management Society... I never expected to be in this position.
Read More About Keviana-Joy George 

Marketing, Entrepreneurship & Innovation News

More News
  • Two people have a conversation in a room while people mill in the background.

    Joy Tong Women in Business Pays It Forward

    Joy Tong Women in Business members presented Girls Inc. of Greater Lowell with a $2,000 fundraising donation during a dinner celebrating the student organization’s seven years in the Manning School of Business.
    Department News
  • 27 people pose for a group photo while standing in front of a blue backdrop.

    Business Alumna Earns Top Honor for Entrepreneurship

    Business alumna Kristine Porcaro ’91, co-founder of Lexington Wealth Management, is one of just three people globally to receive a Beta Gamma Sigma 2024 Entrepreneurial Achievement Award. She was recognized by the Manning School of Business at its induction ceremony for the international business honor society.
    Department News
  • A person hands a certificate to another person in a room.

    Entrepreneurs Earn Green at Clean Green Challenge

    Six sustainability-focused entrepreneurs and startups from across the region competed in the third annual Clean Green Challenge at the UMass Lowell Innovation Hub.
    Featured Story
  • A person holds a glass award while standing next to two other people on a stage in front of a blue backdrop.

    Concrete Idea Takes Top DifferenceMaker Prize

    Mechanical engineering graduate student Joshua Landis ’22 took home the top prize at the Rist DifferenceMaker Institute’s 12th annual $50,000 Idea Challenge with SparkCell Technologies, his fast and cost-effective way to detect problems in concrete structures.