Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Meet Our Students

Meghan Dearing stands in front of a mosaic of small photos that are arranged to form the UMass logo.
Meghan Dearing '26
Business

Marketing and management student Meghan Dearing is turning a yearlong internship with the UMass President’s Office into a launchpad for a career in communications and public relations.

It’s a dream to be in college and have a job in Boston.
Read More About Meghan Dearing 

Marketing, Entrepreneurship & Innovation News

More News
  • A young woman looks at a white blouse that she is holding while standing in a conference room.

    New Manning Career Closet Helps Business Students Dress for Success

    The new donor-supported Manning Career Closet gives undergraduate business students free access to professionally styled attire for interviews, conferences and networking events, removing financial barriers to career readiness.
    Featured Story
  • A man in a blue blazer talks to a small group of college students in a room.

    Marketing Mindset Carries Manning Alum to CEO Role

    Manning School of Business alum David Farmer ’06, ’10 returned to UMass Lowell to share how his marketing foundation helped propel him into leadership roles in the consumer goods industry, from iRobot to his current position as CEO of North America for Versuni.