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Marketing, Entrepreneurship & Innovation

Welcome to the Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. At the undergraduate level, our students can earn a Bachelor of Science in Business Administration (BSBA) degree with concentrations in Marketing and Entrepreneurship. We also offer minors in Entrepreneurship and Marketing for non-business undergraduate students.  At the graduate level, we host a Master of Science degree in Entrepreneurship, a Ph.D. in Business Administration with a concentration in Entrepreneurship, and graduate certificate in New Venture Creation.

Marketing, Entrepreneurship & Innovation News

Meet Our Students

  • I love it here. There are so many opportunities at UMass Lowell that you don’t get at smaller schools.

    Abigail Hans becomes the first student to represent Manning School of Business’ Beta Gamma Sigma chapter at the international business honor society’s Global Leadership Summit.