Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Meet Our Students

UMass Lowell Marketing and Management student Nicole Resendes
Nicole Resendes '23
Marketing and Management

A social media marketing co-op at financial firm MFS taught Nicole Resendes what goes into running corporate accounts.

I’m really happy I took the opportunity to use the resources they have here.
Read More About Nicole Resendes 

Marketing, Entrepreneurship & Innovation News

More News
  • A newspaper clipping from 1894 about a duck pin bowling tournament in Lowell, Massachusetts.

    Business Students Help an Endangered Species: Duckpin Bowling

    Business students in the Mill City Consulting course helped modernize North Chelmsford Lanes, one of only two remaining duckpin bowling alleys in Massachusetts, while preserving the qualities that have made it a local fixture for more than 80 years.
    Featured Story
  • A woman with a striped shirt gestures toward a poster on an easle while talking to a man in a room.

    InnovAGE Fellowship Teaches Researchers How to Think Like Entrepreneurs

    Two UMass Lowell doctoral students were among 12 researchers selected for the InnovAGE fellowship, in which they received entrepreneurship training and mentorship to help bring their AI-powered innovations for rehabilitation and dementia detection closer to market.
    Featured Story
  • Six people pose for a photo outside at a college commencement.

    She Sent Her Quadruplets to UML. Now She’s Graduating, Too.

    After putting her own education on hold for decades, Maureen Whitcomb is earning her UMass Lowell degree alongside her son Bryce, completing a family journey that saw all four of her quadruplets become River Hawk alumni.