Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Meet Our Students

Nicole Hayek sings the national anthem before the UMass Lowell men's basketball game on Martin Luther King Jr. Day at the Tsongas Center
Nicole Hayek '19
Marketing

Nicole Hayek came to the Manning School of Business to prepare for a career in marketing. Along the way, she's been able to fulfill her passion for music.

Music has always been my biggest dream, but I'm so thankful for the opportunities that UMass Lowell has given me. The array of opportunities here is never-ending.
Read More About Nicole Hayek 

Marketing, Entrepreneurship & Innovation News

  • A newspaper clipping from 1894 about a duck pin bowling tournament in Lowell, Massachusetts.

    Business Students Help an Endangered Species: Duckpin Bowling

    Business students in the Mill City Consulting course helped modernize North Chelmsford Lanes, one of only two remaining duckpin bowling alleys in Massachusetts, while preserving the qualities that have made it a local fixture for more than 80 years.
    Featured Story
  • A woman with a striped shirt gestures toward a poster on an easle while talking to a man in a room.

    InnovAGE Fellowship Teaches Researchers How to Think Like Entrepreneurs

    Two UMass Lowell doctoral students were among 12 researchers selected for the InnovAGE fellowship, in which they received entrepreneurship training and mentorship to help bring their AI-powered innovations for rehabilitation and dementia detection closer to market.
    Featured Story
  • Six people pose for a photo outside at a college commencement.

    She Sent Her Quadruplets to UML. Now She’s Graduating, Too.

    After putting her own education on hold for decades, Maureen Whitcomb is earning her UMass Lowell degree alongside her son Bryce, completing a family journey that saw all four of her quadruplets become River Hawk alumni.
    Featured Story