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Marketing, Entrepreneurship & Innovation

Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Marketing, Entrepreneurship & Innovation News

Meet Our Students

Chanelle Cruz Marketing

During her six-month sales operations co-op at Kronos, business administration major Chanelle Cruz developed her Salesforce CRM problem-solving skills.

UMass Lowell is very diverse, not only socially and culturally, but also in the range of programs it has. I feel like I’m exposed to so many different types of people here. I love that.