Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Meet Our Students

UMass Lowell business student Kristin Kihara holds a tablet displaying the cover of her magazine Black.
Kristin Kihara '24
Business Administration, Entrepreneurship

Kristin Kihara started her own digital magazine, Black, highlighting creators who “aren’t really seen.”

There’s a big African population here, and I wanted to go somewhere where I’d feel comfortable.
Read More About Kristin Kihara 

Marketing, Entrepreneurship & Innovation News