Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Meet Our Students

Mina Lam talks with two other students in a UMass Lowell classroom
Mina Lam '23
Finance and Marketing

Mina Lam added “Japanese Student Association founder” to her already busy schedule.

I remember walking across the bridge to North Campus and thinking, ‘Oh, wow. This is it.’ It just felt like home immediately.
Read More About Mina Lam 

Marketing, Entrepreneurship & Innovation News

More News
  • A man in a blue blazer talks to a small group of college students in a room.

    Marketing Mindset Carries Manning Alum to CEO Role

    Manning School of Business alum David Farmer ’06, ’10 returned to UMass Lowell to share how his marketing foundation helped propel him into leadership roles in the consumer goods industry, from iRobot to his current position as CEO of North America for Versuni.
    Department News
  • A young woman places a sticker on a person's pamphlet while standing next to another person.

    Artificial Intelligence Takes Center Stage at Ethics Fest

    Students explored the ethical dimensions of artificial intelligence and other real-world issues during the fifth annual Ethics Fest, hosted by the Donahue Center for Business Ethics and Social Responsibility.