Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Meet Our Students

Beatriz standing next to chancellor with award
Beatriz Martins '24
Marketing and Management

Honors business student and MLK award-winner Beatriz Martins has learned the value of resilience.

My experience has been a roller coaster, with so many ups and downs and twists. But you can’t be afraid of it.
Read More About Beatriz Martins 

Marketing, Entrepreneurship & Innovation News

More News
  • A young woman looks at a white blouse that she is holding while standing in a conference room.

    New Manning Career Closet Helps Business Students Dress for Success

    The new donor-supported Manning Career Closet gives undergraduate business students free access to professionally styled attire for interviews, conferences and networking events, removing financial barriers to career readiness.
    Featured Story
  • A man in a blue blazer talks to a small group of college students in a room.

    Marketing Mindset Carries Manning Alum to CEO Role

    Manning School of Business alum David Farmer ’06, ’10 returned to UMass Lowell to share how his marketing foundation helped propel him into leadership roles in the consumer goods industry, from iRobot to his current position as CEO of North America for Versuni.