Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Meet Our Students

Hailey Appiah-Opoku.
Hailey Appiah-Opoku '25
Business (concentrations in management information systems and entrepreneurship)

Hailey Appiah-Opoku came to UMass Lowell determined to build a future in tech and entrepreneurship, and she’s gained the tools, confidence and community to do just that.

I love UMass Lowell. I'm so grateful for all the opportunities I've had here.
Read More About Hailey Appiah-Opoku 

Marketing, Entrepreneurship & Innovation News