Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Meet Our Students

Kanya Derisme speaks with a woman
Kanya Derisme '21
Marketing, Digital Media

Through her coursework, business student Kanya Derisme gained the skills and knowledge needed for a career in digital marketing. Through her leadership roles in student organizations, she learned something about herself.

I’m not a straight-A student, so I take pride in being in organizations and talking to my fellow students. We’re not all learning the same thing, but we still have that connection.
Read More About Kanya Derisme 

Marketing, Entrepreneurship & Innovation News

More News
  • A man in a blue blazer talks to a small group of college students in a room.

    Marketing Mindset Carries Manning Alum to CEO Role

    Manning School of Business alum David Farmer ’06, ’10 returned to UMass Lowell to share how his marketing foundation helped propel him into leadership roles in the consumer goods industry, from iRobot to his current position as CEO of North America for Versuni.
    Department News
  • A young woman places a sticker on a person's pamphlet while standing next to another person.

    Artificial Intelligence Takes Center Stage at Ethics Fest

    Students explored the ethical dimensions of artificial intelligence and other real-world issues during the fifth annual Ethics Fest, hosted by the Donahue Center for Business Ethics and Social Responsibility.
    Department News
  • A young woman stands and waves while people sitting at a table applaud.

    New Professional Leaders Council Open for Business

    Early-career alumni from around the world have joined forces through the new Manning School of Business Professional Leaders Council to mentor students, share industry insights and strengthen real-world connections between the classroom and the workplace.