The Enrollment Marketing team crafts the university's brand and ensures its use aligns with UMass Lowell’s strategic goals. This team develops and deploys messages across a variety of media to support the work of identifying, recruiting and enrolling UMass Lowell students.
Responsible for:
- Enrollment marketing for undergraduate and graduate programs
- Enrollment marketing for online programs
- Social media
- Developing, designing and administering the UMass Lowell's Graduate, Online and Professional Studies website to support online programs
