Sheri Barich is an Strategic Decision Support Analyst in  Information Technology at UMass Lowell.

Sheri Barich

Strategic Decision Support Analyst

Information Technology


  • M.S. in Industrial & Organizational Psychology •
  • B.S. in Psychology


Sheri provides a holistic look at student experiences. Her role includes bringing strategic perspectives to projects, research, and data analytic to help improve the student experience at UMass Lowell (UML).

Her interests and area of focus are in capturing the student’s holistic experience. She utilizes her extensive experience in research methodology, statistical analysis, moderating, and survey design to help uncover deeper student insights. She has been trained in the following areas, to help gain and communicate these deeper insights on the human experience, including ethnography, Jobs-To-Be-Done, Design Research, moderating, data visualization, and storytelling.

Prior to joining UML, Sheri spent more than 17 years with fortune 200 companies where she focused on innovation, strategy, as well as project management. Much of her career was focused on projects in global markets mostly in Asia and Europe. Her global research required her to understand not only business standards but also cultural nuances for all the countries she conducted research.

Two years prior to joining the UML Data Analytics and Institutional Research Office, she was Director of Institutional Research at St. Mark’s boarding school in Marlborough, Mass.