Bradley Davidson is an Adjunct Faculty in the Music Department at UMass Lowell.

Brad Davidson

Adjunct Faculty

Fine Arts, Humanities and Social Sciences


B.A. Afro-American Studies, Honors Program, University of Massachusetts Amherst


Brad Davidson has been an integral part of the music industry since starting his storied career in 1998 as a college representative for Columbia Records. While at Columbia, Davidson rose to Vice President of Pop Promotion and played a key role in breaking artists including Beyonce, John Mayer, System of a Down, John Legend, Jessica Simpson, and Train.

In 2004, he accepted the position as Vice President of Pop Music for Reprise Records, where he helped shape the careers of Green Day, Michael Buble, My Chemical Romance, and Enya. Following his work at Reprise, Davidson took the position of Executive Vice President of TVT Records in 2006. Davidson helped steer the careers of Lil’ Jon, Ying Yang Twins, and Pitbull, among many others. In 2008, Davidson became a Partner at S-Curve Records, where he helped re-launch the label by spearheading the campaigns of Andy Grammer, Duran Duran, and We The Kings.

In 2012, Davidson launched TSR, an independent Music Company that is in distribution partnership with Caroline/UMG. Brad was instrumental in breaking their flagship artist, Chris Wallace, whose debut album was picked as the iTunes Best New Pop Album of 2012.

In 2014, Davidson launched Ging Management Group with its first client David Duchovny. GMG is a full management service company focusing on touring, merchandising, production, and content delivery.

Davidson is a professor at the University of Massachusetts Lowell, where he teaches Music Business. He was a professor at NYU’s Tisch School (2006-2010), where he taught Music Marketing, and a lecturer at the Berklee School of Music.