Bachelor of Science in Business Administration (BSBA) Learning Goals and Objectives: 

GOAL 1: Our graduates shall demonstrate the ability to clearly, efficiently, and effectively communicate business-related information in applying both oral and written methods. Students will demonstrate an ability to: 

• Construct a strategy for business communications using a variety of communication formats; 
• Identify and adapt to audience needs and expectations; 
• Develop a sequential series of logical arguments that are appropriately supported with facts; 
• Formulate ideas effectively in public presentation settings, including graphics, layout, and writing components; and 
• Apply business courtesies and professional self-presentation in all aspects of the program. 

GOAL 2: Our graduates shall demonstrate the ability to apply and integrate quantitative and qualitative knowledge and techniques from across all functional areas of business. Successful students will demonstrate an ability to: 

• Discriminate among the role, processes, and structures of operational functions of a business (e.g. sales, manufacturing, distribution, customer support); 
• Compare and contrast the role, processes, and structure of support functions of a business (e.g. management, marketing, finance, R&D, IT, human resources); 
• Analyze and explain the contributions of business disciplines to the competitive strategies, innovations, decision-making and operations of various sizes and types of organizations, industry sectors, processes and functions; 
• Apply qualitative and quantitative business methods to the analysis of business problems; 
• Combine and integrate principles and techniques from multiple business disciplines to the analysis of complex business situations; and 
• Propose solutions to business situations using effective decision-making skills. 

GOAL 3: Our graduates shall demonstrate the ability to apply team management skills as both an effective team member and leader. Successful students will demonstrate an ability to: 

• Persuade, influence, motivate and provide guidance to others (In a team setting); 
• Facilitate a range of group decision making techniques ; 
• Engender and sustain trust of team members; 
• Effectively plan, manage, and lead a team project; 
• Effectively use technology to facilitate and support group activities and processes; and 
• Evaluate and apply the strengths of a diverse team (including ability, ethnicity, religion, gender, sexual orientation, age, generation). 

GOAL 4: Our graduates shall demonstrate the ability to integrate the use of information and communication technologies to solve business problems. Successful students will demonstrate an ability to: 

• Dissect the critical issues in a problem the by decomposing the main issue into sub-problems; 
• Analyze data to support decision-making using a variety of business analytic techniques; 
• Evaluate a technology, criticize its strengths and weaknesses, and appraise its usefulness to solve business problems; and 
• Propose a software-enabled solution to the business problem. 

GOAL 5: Our graduates shall demonstrate the ability to identify the global changes affecting business and apply this knowledge in business decision-making. Successful students will demonstrate an ability to: 

• Identify how their actions affect both local and global communities; 
• Compare and contrast cultural differences and how these affect best practice; 
• Analyze the effect the interrelationships within and across cultures and global communities has on business; and 
• Demonstrate knowledge of regulatory and cultural practices necessary to support business decision-making in a global environment. 

GOAL 6: Our graduates shall demonstrate the ability to apply ethical reasoning and knowledge of social responsibility for personal and professional decision making. Successful students will demonstrate an ability to: 

• Explain the historical and philosophical bases of ethical decision-making and social responsibility; 
• Compare and contrast the models that support ethical reasoning including their limitations in a business environment; 
• Develop personal and professional decisions by applying knowledge and skills obtained from the study of ethics and social responsibility; and 
• Articulate how their ethical framework and knowledge of social responsibility shape their actions.

BSBA Learning Goals