Web Content Management System (WCM) Policies

Each college, department and office is required to designate a web maintainer, who will be trained in the web content management system (WCM). This person will be responsible for updating content on the website using a workflow within the WCM. The workflow is simply a series of approval steps within the software.

Faculty or staff members who are designated department maintainers can have students assist them. It is recommended that the student's supervisor is also trained. Training is provided on a regular basis. To set up training, please file a web ticket.

General Policies

  • Open sans is the font used throughout the university pages.
  • Text options can be accessed using the style button in the toolbar. Styles not within the set parameters will be stripped out. 
  • Links to documents should be designated as such and should open new windows. 
  • Links to websites outside the university should open new windows. 
  • Reducing redundancy across the university’s pages is a goal of WCM – enabling information to be updated in one place. Our team will determine where the information should “live” and encourage others to link to that page. For example, tuition and fee information is on The Solution Center page; Admissions and other departments can then link to that page.
  • Photos must have alt tags, descriptive information making images accessible to all users.
  • Here is general information about the difference between Department and Catalog content. To understand how to ask for changes visit the "How to Make Changes to Department and Catalog page.

    Department Website

    The goal of departmental websites is to promote the departments’ benefits, research activities and achievements to prospective students, parents, researchers and job applicants. Department sites are maintained by the individual departments. Information includes:
    • Profiles of students, alumni and faculty
    • Department highlights
    • Overview of research and community activities
    • Information for current or prospective students
    • Faculty/staff biographies that link to curriculum vitaes and/or faculty websites

    Online Academic Catalog

    The goal of the online academic catalog is to provide policy and course information to prospective and current students to allow them to graduate in a timely fashion. The Academic Catalog:

    • houses institutional admissions, academic and financial aid policies.
    • provides course descriptions pulled from the SiS database.
    • is maintained and monitored by the Provost’s Office.
    • is not usually changed without updates going through the appropriate governing bodies. For example, a change to an undergraduate policy must first be reviewed and approved by the Undergraduate Policy Committee and then approved by the Faculty Senate.
    • website includes graduate, undergraduate and continuing education information. Continuing Education data is maintained by the Division of Graduate, Online & Professional Studies (GPS).

    Degree Pathways

    Previously called courses of study, curriculum check sheets or career track information, Degree Pathways belong in the academic catalog. This information is an component in Tridion and then can be linked from the department pages. Undergraduate programs are maintained by the Registrar's Office to match SiS. Please contact the Registrar via email: registrar@uml.edu with any changes that need to be made to a degree pathway.

    Graduate programs are maintained by the Provost's Office, Graduate Administration. Please send PDF or Word documents to the Director of Graduate Administration,Deborah White by email: Deborah_White@uml.edu to be uploaded into the catalog. Once the link is live, a link can be created on the department page.

  • Photos or other graphics (i.e., logos, graphs, charts, not clipart) may be included in the content areas of department pages. There are restrictions to minimize download times:

    • Photos should be optimized for the web
    • Three photos are allowed per page.
    • Photos should be 800 pixels wide for on the page and 1600 pixels wide for the top of the page with a file size no larger than 256kb

    Photo Galleries

    For pages requiring more than three photos, a photo gallery should be used. Websites should not be used as an archive for dated photos or other materials. Please file a web ticket to have a gallery created and placed on your website. 

    Photos on Bio Pages

    Faculty and staff members are encouraged to use headshots on bio pages. They need to be a minimum of 800 pixels wide. You can submit your professional photos (color only) via our online biography update form. Professional headshot photographs can be taken at Eastern Photography, 5 Webber St., Lowell, 978-937-0101 for a minimal charge billed to your department. If a professional headshot is not available, the standard blue silhouette will be used


    • Up to 12 primary navigation buttons are allowed, 10 (or fewer) is recommended. 
    • The current navigation menu format in Tridion enables three levels of navigation to be visible. Second and third levels “drops down” or expands when top level is clicked on. 
    • It is preferred that there are About and Contact pages for each site.

    Site Design

    A university-wide template has been designed with the flexibility to organize information in a variety of ways. The template works on all devices, meets federal accessibility standards and is optimized for search engines. Each site can be customized with photos, graphics and other content to maximize impact.

    The university logo will be used for each site. Read more about our visual identity in our brand standards guide.

    If a department has specific pictures or images, the designer will make every effort to incorporate them into the design. The designer may use stock photography if images from the department are not available. Clipart is not acceptable for website use.


  • The content team must approve all website changes before they go live. This is to ensure consistency across all pages, reduce the amount of typos and make sure the pages are correctly formatted and linked.

    Tasks generally go live within 24 to 48 hours (often much sooner) after they have been received in workflow. Occasionally, a task may take longer if it has issues that need to be resolved or if it is complicated (i.e., many new pages that need to be added to the navigation). 

    Sometimes, Web Communications approvers may have to reject tasks if there is missing information, information that belongs on another site or if the page is formatted incorrectly.

    If you want to be notified when your task has been approved, please indicate so in your task notifications and or send an email requesting to be notified to webcontent@uml.edu.

    Urgent Approvals urgent

    In the case of a major error on a page or time-sensitive material, please follow-up with an email or phone call to the web content staff at webcontent@uml.edu or by calling 978-934-3875. It is the responsibility of the department editor to submit tasks allowing for adequate time for the task to be approved before the content goes live.

    Alias Policy

    An alias (also known as a redirect or short link) automatically brings users to the right place in a website by typing a shortened web address (www.uml.edu/anyname). Aliases are appropriate for print publications and advertising. Aliases can be set up for sites at the discretion of the web team. 

    Aliases should be intuitive and follow the traditional format, www.uml.edu/anyname. Our staff can help you determine the best alias for your project. Please alert our team prior to referencing an alias in print materials or advertising to ensure that the alias is working and doesn't already point to a different location.

    To request an alias for a site, submit a web ticket.


    UMass Lowell does not recommend subdomains (anyname.uml.edu). To maintain a clear presence in print publications and maximize search engine results, we recommend using aliases. Best practices indicate that subdomains provide no benefit from a marketing perspective, require more work on the back-end to make them functional and have the potential to dilute search engine rankings. Additionally, using both subdomains and aliases is confusing to users as they navigate throughout the UMass Lowell website.