The Content and Creative team tells the stories of UMass Lowell.
The team crafts stories about student experiences, faculty breakthroughs in research and innovative teaching as well as campus events and achievements for print and digital platforms. The team produces university publications and reports, including UML Magazine and marketing collateral.
The Content and Creative group is responsible for:
Storytelling and content development, professional writing and editing, communications strategy
Creative Process; Concept Development; Project Management; Branding and Visual Identity Creation
Reporting, writing, editing, photography
Graphic Design
Editing; newswriting; English; writing style; grammar/syntax
Reporting, writing and editing.