Karen Hoots.

Karen F. Hoots

Senior Graphic Designer

Pronouns
She, her, hers
Department
Office of Marketing and Communications
Phone
978-934-5338
Office
839 Merrimack Avenue, 2nd floor

Education

  • Illustration and Design - The Art Institute of Boston (AIB), Boston Massachusetts, Graduated with honors
    • Vesper George School of Art, Boston Massachusetts, (The institution closed its doors after 60 years. My education was continued at AIB)

Biosketch

Along with my co-workers on the design team, I support the development of visual materials that help communicate the university’s values, programs, and initiatives. With a background in print, digital design and illustration, I contribute to a variety of projects such as undergraduate recruitment, promotional campaigns, academic publications, and event materials. I strive to create designs that are clear, accessible, and aligned with the university’s brand guidelines. I enjoy working collaboratively with colleagues across campus and are always open to learning new approaches.

Selected Awards and Honors

2020

Educational Advertising Awards

  • Gold Award - Total Recruitment Package: 2019-2020, UMass Lowell

2019

Marcom Awards

  • Platinum Award - Elements of Science Magazine, UMass Lowell

2018

Marcom Awards

  • Gold Award - Art & Design Brochure, UMass Lowell

Educational Advertising Awards

  • Gold Award - 2017-18 Undergraduate Viewbook, UMass Lowell
  • Gold Award - Transfer Admissions, UMass Lowell

2017

Collegiate Advertising Awards

  • Gold Award - 2017-18 Undergraduate Viewbook UMass Lowell

Marcom Awards

  • Platinum Award - 2017-18 Undergraduate Viewbook UMass Lowell
  • Platinum Award - “World in Your Hands” integrated marketing campaign, UMass Lowell

Hermes Creative Awards

  • Platinum Award - “World in Our Hands” National Marketing Campaign video book, UMass Lowell
  • Gold Award - Undergraduate Recruitment Collateral, UMass Lowell

Higher Education Marketing Awards

  • Gold Award - Undergraduate Admissions Accept Packet, UMass Lowell
  • Silver Award - UMass Lowell Search Piece, UMass Lowell

2016

Education Digital Marketing Awards

  • Platinum Award - Whole World in Their Hands Brochure , UMass Lowell

Hermes Creative Awards

  • Gold Award - 2015-16 Undergraduate Viewbook UMass Lowell

Azbee Awards

  • 2008 Silver award - Group Travel Planet magazine (Publication redesign)