As a member of the National Association for College Admissions Counseling (NACAC), UMass Lowell adheres to NACAC’s Code of Ethics and Professional Practices while conducting all recruitment and yield admissions activities. As outlined in the code of ethics, “members will not be compensated by commissions, bonuses, or other incentive payments based on the number of students referred, recruited, admitted, or enrolled.” At all times, the admissions staff strives to provide college counseling that is in the best interest of the students.