Professional Development Workshop
October – November 2021; All sessions: 9 a.m. – Noon ET
Week 1: October 22 & 23
BASICS OF ENTREPRENEURSHIP
- What is Entrepreneurship; Creativity; Innovation
- Problem-Solution-Problem Cycle
- Entrepreneurship Process
- Entrepreneurship Models
- Exercises, Projects, Presentations
Week 2: October 29 & 30
BUSINESS MODEL BREAKDOWN
- Business Model, Canvas and Basic Building Blocks
- Value Proposition Canvas
BUSINESS MODEL DEVELOPMENT
- Lean Launchpad
- Hypothesis Testing and Experiment Designs
- Minimal Viable Product
- Design Thinking Process
- Customer Interview Process
- Class Exercise and Videos
BUSINESS MODEL EVOLUTION
- Fatal mistakes in Business model development
- Diversity of Business Models
- Blue Ocean—New Value Curve
- Class Exercise and Videos
Week 3: November 5 & 6
CUSTOMER DELIVERY, MARKET RESEARCH, COMPETITION
- Customer Discovery; interviewing and Surveying
- Customer Persona
- Defining Opportunity & Market Sustainability
- Competition: Understanding and Analyzing
- Exercises, Presentations
Week 4: November 12 & 13
FINANCING A VENTURE
- Basics of Accounting and Finance
- Financial Projections
- Valuation Techniques
- Funding Sources and Stages
- Founding Team Equity and Compensation
- Class Exercises, Assignments
Week 5: November 19 & 20
VENTURE IMPLEMENTATION: TEAM, RESOURCES, INVESTMENT
- The Planning Process – Business & Implementation Plans
- Building a Team
- Operational Funding Concepts
- Venture Pitch
ENTREPRENEURSHIP LEADERSHIP DEVELOPMENT
- Business Ethics
- Leadership Development & Unifying a Team
- Advisory Board & Board of Directors
VENTURE HARVESTING / SUSTAINABILITY
- Growth Strategy Options: Product/Market Development
ENTREPRENEURSHIP ECOSYSTEM
- Venture Idea Contest
- Center, Incubator, and Accelerator
- Venture Investments
- Leveraging the Ecosystem