Manning Behavioral Research Hub (BeHub) is an interdisciplinary research entity devoted to the understanding of human behavior through science. The behavioral research spans the fields of management, leadership, organizational strategy, behavioral economics, entrepreneurship, marketing, accounting, finance, operations, and information systems.

Faculty Directors

  • Ann Kronrod, Ph.D.
    Associate Professor, Title adjusted to: Doctor of Philosophy (Ph.D.) Coordinator in Entrepreneurship
    Marketing, Entrepreneurship and Innovation, Behavioral Research Lab and Participant System
  • Spencer Ross, Ph.D.
    Associate Professor
    Marketing, Entrepreneurship & Innovation, Behavioral Research Lab and Participant System

    Public Policy / Transformative Consumer Research; Sustainability; Mindfulness; Digital / Interactive Marketing; Branding

Affiliated Faculty