Program Assessment

At the Manning School of Business, program assessment is a systematic and continuous process focused on evaluating and improving student learning. The primary objective of this process is to ensure the quality, relevance, and continuous enhancement of both undergraduate and graduate programs. Through the engagement of faculty, students, and external stakeholders, the School fosters a culture of continuous improvement that supports student success and program excellence.

Our assessment process establishes clear expectations for student learning by identifying high standards for learning achievement and systematically collecting, analyzing, interpreting, and reporting evidence of student performance. These results are used to inform decisions about curricular and pedagogical improvements.

Assurance of Learning Model

The Manning School of Business has developed a comprehensive Assurance of Learning (AOL) model to support the assessment and continuous improvement of its academic programs. This model is built on collaboration among multiple committees and faculty groups with responsibility for reviewing learning goals, assessment practices, and resulting improvement actions.

Representatives from each program area, together with the Associate Deans, serve on the College Assessment Committee. This committee regularly reviews program competency goals, curriculum maps, and assessment schedules, while also incorporating feedback from academic departments and program-level committees, such as the Master of Business Administration (MBA) Council. At the undergraduate level, the committee coordinates with the UMass Lowell Essential Learning Outcomes Committee to align assessment activities and communicate relevant institutional assessment trends to the college.

As part of the Assurance of Learning process, the College Assessment Committee oversees the collection of assessment data and conducts the initial analysis of student learning outcome results. Findings are then shared with faculty, particularly within the academic departments, to support the identification of appropriate curricular improvements, direct interventions, and implementation strategies.

Proposed curricular changes are reviewed through the appropriate shared governance channels, including the Manning Undergraduate Program Committee or the Graduate Program Committee, depending on the nature of the proposed revisions. When required, these changes are subsequently reviewed by university-level committees and the Faculty Senate for final approval.

Following the implementation of approved changes, assessment data are collected again to evaluate the effectiveness of those actions and to close the loop on each program competency goal. This ongoing cycle of assessment, review, action, and reassessment ensures that the Manning School of Business maintains an evidence-based process for continuous improvement.

Bachelor of Science in Business Administration Competency Goals

CompetencyGoal
1. Communication Skills

Program graduates will be able to communicate effectively in professional situations.

Learning Objective 1 (Written): Students will demonstrate proficiency articulating key ideas in writing and developing professional quality business documents.

Learning Objective 2 (Oral): Students will prepare and deliver professional presentations.

2. Analytical Skills

Program graduates will be able to think analytically and critically when evaluating business decisions. 

Learning Objective: Students will identify pertinent information to apply quantitative and qualitative knowledge and techniques from across all functional areas of business.

3. Team Management

Program graduates will be able to participate as an effective and professional team member and leader. 

Learning Objective: Students will apply effective team management skills both as a team member and leader.

4. Information Technology Skills

Program graduates will have effective information technology skills for analyzing business information.

Learning Objective: Students will use and apply information technologies and data analytics tools to solve business problems.

5. Global Awareness

Program graduates will be aware of the global changes and market forces affecting business environments. 

Learning Objective: Students will identify global changes affecting business and apply this knowledge in business decision-making.

6. Ethical Reasoning Skills

Program graduates will recognize, evaluate, and address ethical consequences of business decisions. 

Learning Objective: Students will identify ethical dilemmas and be able to recognize and evaluate alternative courses of action in professional decision-making toward socially responsible goals.

Master of Business Administration Competency Goals

1. Analytics Skills:

Program graduates will be able to think analytically and critically to solve organizational problems and meet organizational goals. 

Learning Objective: Students will integrate business analysis, synthesize data, and apply diagnostic problem-solving for managerial decision-making.

2. Global Awareness:

Program graduates will be able to leverage their knowledge of the interconnectedness and changing nature of global markets and business environments for decision-making. 

Learning Objective: Students will demonstrate effective team membership and leadership skills in accomplishing team goals.

3. Ethical Reasoning:

Program graduates will develop ethical reasoning and social responsibility knowledge for making business decisions. 

Learning Objective: Students will demonstrate ethical reasoning and social responsibility knowledge in assessing business practices and decisions.

4. Communication & Research Skills:

Program graduates will exhibit logical and persuasive communication skills. 

Learning Objective 1 (Written): Students will demonstrate executive-level proficiency in writing and producing business documents for professional audience. 

Learning Objective 2 (Oral): Students will prepare and deliver business reports or actionable solutions for professional audiences.

5. Team Management:

Program graduates will have team management and leadership skills to coordinate and organize activities for managing change. 

Learning Objective: Students will demonstrate effective team management and leadership skills in accomplishing team goals and managing change.

6. Strategic Management:

Program graduates will develop strategic planning and management skills for gaining organizational competitive advantage. 

Learning Objective: Students will integrate business knowledge and apply management frameworks for strategic planning.

Master of Science in Accounting Competency Goals

  1. Disciplinary Knowledge & Analytics: Program graduates will be able to use quantitative and analytical methods to integrate accounting analysis and diagnostic problem-solving skills in order to support management decision-making.
  2. Global Awareness: Program graduates will be able to assess global accounting principles and issues including their impact on business practice.
  3. Ethical Reasoning Skills: Program graduates will be able to apply ethical reasoning for personal and professional decision-making.
  4. Communication and Research: Program graduates will be able to clearly, efficiently, and effectively communicate accounting-related information and research in both oral and written methods.

Master of Science in Business Analytics Competency Goals

  1. Analytical Skills: Program graduates will be able to use strong quantitative and analytical skills through the integration of business analysis, data management, and diagnostic problem-solving skills in order to support management decision-making.
  2. Communication Skills: Program graduates will be able to clearly, efficiently, and effectively communicate business-related information by applying both oral and written methods.
  3. Ethical Data Management: Program graduates will be able to apply ethical reasoning for supporting individual and corporate data security and privacy decisions.
  4. Team Management & Leadership: Program graduates will be able to apply team management skills as both an effective team member and leader.

Master of Science in Entrepreneurship and Innovation Competency Goals

  1. Disciplinary Knowledge: Program graduates will be able to implement the technology innovation and entrepreneurship processes from both an academic and applied perspective.
  2. Team Management: Program graduates will be able to integrate organizational and interdisciplinary team management techniques required to identify, launch and execute innovation products, services, and new ventures.
  3. Analytical Skills: Program graduates will be able to conduct market research and formulate a sales strategy to successfully position technology innovations for competitive advantage.
  4. Global Awareness: Program graduates will be able to assess how global competitive and regulatory environments are changing innovation and entrepreneurship processes.
  5. Venture Financing: Program graduates will be able to value and finance technological innovations and new ventures.

Master of Science in Finance Competency Goals

  1. Disciplinary Knowledge: Program graduates will be able to integrate financial concepts and techniques in both an academic and applied perspective.
  2. Communication & Research: Program graduates will be able to clearly, efficiently, and effectively communicate finance-related information and research in both oral and written methods.
  3. Analytical Skills: Program graduates will be able to access, analyze, and interpret financial data.
  4. Risk Management: Program graduates will be able to assess and manage risk in financial decision-making processes.

Doctor of Philosophy in Business Competency Goals

  1. Proficiency in research: Program graduates will be able to conduct high-quality research relevant to private or public organizations.
  2. Discipline-specific knowledge: Program graduates will be able to demonstrate an understanding of the current state of research in their specific area and how research in their business discipline impacts business practices.
  3. Communicating and disseminating research: Program graduates will be able to effectively disseminate research findings through effective teaching, publication, and conference participation.
  4. Research ethics: Program graduates will be able to combine sound ethical perspectives with research issues and approaches.