Brand Guide

UMass Lowell’s brand has been strategically developed over the years through disciplined effort and significant investments in marketing and media. It’s the result of hard work and a lot of heart. It’s up to us all to work together to keep the UMass Lowell brand strong by having a consistent look and feel in everything we put out into the world. 

And that’s exactly what this Brand Guide is for. It provides the blueprint for implementing our brand across all types of communications. Here, you’ll find all the elements, standards and tips you’ll need to make the best impression on audiences—be it through social media posts, digital ad campaigns, one sheets, publications and all other communications.

UMass Lowell has risen on the strength of a commitment to one university, one brand. By collecting our many strengths under one banner, we build long-term value and recognition for every stakeholder. 

How do we define UMass Lowell’s brand? Our brand embodies our unique attributes, our personality, our ethos. It’s who we are as a community. Our brand is how people feel about us and connect with us. That in turn shapes our reputation in Lowell, throughout New England and around the world.

See Brand Guide