University Relations, including Web Services and Editorial Services, use the Associated Press Stylebook. In addition to AP's recommendations, we have additional guidelines specific to our print publications and website. Below highlights some of the common errors, as well as UMass Lowell specifications. The university also has a Marketing and Branding guide, which governs the use of logos and university messaging.
Titles that precede a name are capitalized. Titles that follow a name are written in lower case.
Do not use the serial comma. When listing items in a series (three or more), don't include a comma before "and." It's unnecessary. (Write: “Conference attendees included Smith, Jones and Brown.” and "The Campus Bookstore sells notebooks, pencils and sweatshirts.")