Pulichino Tong Business Center staircase
Ross-Spencer-opt.
Dr. Spencer M. RossAssistant Professor
  • College
    Manning School of Business
  • Department
    Marketing Entrepreneurship and Innovation
  • Phone
    (978) 934-5305
  • Office
    Pulichino Tong Business Center - 232
  • Email
  • Profile Links

Research Interests

Digital Marketing, Social Media Branding, Consumer Engagement with New Technology, Prosocial Consumption, Mindfulness, Transformative Consumer Research

Education

  • Ph D: Marketing, (2013), University of Massachusetts Amherst - Amherst, Massachusetts
    Supporting Area: Research Methods
    Dissertation/Thesis Title: Why do Consumers Consume Prosocially? The Equity Exchange Theory of Marketing
  • MBA: International Business, (2008), St. John's University - New York, New York
    Supporting Area: Marketing
    Dissertation/Thesis Title: Corporate Social Responsibility Marketing of American and Western European Multinational Enterprises: A Longitudinal Study of Stakeholder Engagement
  • BA: Political Science, (2004), McGill University - Montreal, Canada
    Supporting Area: French Language and Literature

Selected Awards and Honors

  • Professors Institute (2016), Scholarship/Research - Marketing EDGE
  • Certificate of Completion (2015), Teaching - Course Design Institute- Suffolk University
  • Honorable Mention- Best Student Paper (2013), Scholarship/Research - Academy of Marketing Science Annual Conference
  • AMA Sheth Doctoral Consortium Fellow (2012), Scholarship/Research - University of Washington

Selected Publications

  • Ross, S., Kapitan, S. (2018) "Balancing Self/Collective-Interest: Equity Theory for Prosocial Consumption," European Journal of Marketing 52:3/4 pp. 528-549
  • Kapitan, S. (Auckland University of Technology Business School), Ross, S., Silvera, D. (University of Texas San Antonio) () "Small-Dollar Credit Lending: The Effect of Financial Burden on Personal Asset Misvaluation," Journal of Consumer Affairs
  • Ross, S., Dootson, P. (2017) "Do I Care? Pathological Apathy in the Context of Sustainable Consumption," Springer International Publishing pp. 509-520
  • Bahl, S., Milne, G.R., Ross, S., Mick, D.G., Grier, S.A., Chugani, S.K., Chan, S.S., Fisher, S., Cho, Y., Dorsey, J.D., Schindler, R.M., Murdock, M.R., Boesen-Mariani, S. (2016) "Mindfulness: Transforming Consumer Well-Being at the Intersection of Marketing and Social Conditions," Journal of Public Policy & Marketing 2 pp. 198
  • Ross, S. (2015) "Whither Simplicity? An Exploratory Study of The Antecedents of Voluntary Simplicity," Springer International Publishing pp. 20–29
  • Bahl, S., Milne, G.R., Ross, S., Chan, K. (2013) "Mindfulness: A Long-term Solution for Mindless Eating by College Students," Journal of Public Policy & Marketing 32:2 pp. 173-184
  • Shrum, L., Wong, N., Arif, F., Chugani, S.K., Gunz, A., Lowrey, T.M., Nairn, A., Pandelaere, M., Ross, S., Ruvio, A., others, . (2013) "Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences," Journal of Business Research 66:8 pp. 1179–1185
  • Ross, S. (2013) "Why do consumers consume prosocially? The equity exchange theory of marketing," University of Massachusetts Amherst
  • Ross, S. (2011) "Egoism and the Everyday Consumer: Developing a Theory on Prosocial Behaviors in Consumption Contexts," American Marketing Association
  • Davis, B., Pechmann, C., Grover, A., Kamins, M.A., Martin, I.M., Davis, S., Haws, K., Mirabito, A.M., Mukherjee, S., Pirouz, D., Ross, S. (2011) "Introduction to the special issue on transformative consumer research for the journal of research for consumers," Journal of Research for Consumers 19:
  • Wong, N., Shrum, L., Arif, F., Chugani, S., Gunz, A., Lowrey, T.M., Nairn, A., Pandelaere, M., Ross, S., Ruvio, A., others, . (2011) "Rethinking materialism: A process view and some transformative consumer research implications," Journal of Research for Consumers 19: pp. 1–4
  • Ross, S. (2008) "Corporate Social Responsibility Marketing Communications of American and Western European Multinational Enterprises: A Longitudinal Study of Stakeholder Engagement," St. John's University

Selected Presentations

  • Pain of Panhandling: Consumer Donations in a Cashless Society - Journal of the Association for Consumer Research Boutique Conference on the Prosocial Consumer, June 2018 - Whistler, BC
  • How Innovative Should We Seem? Brand Technology Adoption as Consumer Signaling Cue - Marketing EDGE Research Summit, October 2017 - New Orleans, LA
  • Improving the Post-Millennial Student Experience Through Student-Centered Content Communication - Marketing EDGE Research Summit, October 2017 - New Orleans, LA
  • That’s me eating the sushi: The influence of consumption visions on attitudes toward the product - Annual conference of Summer American Marketing Association (AMA), August 2017 - San Francisco, CA (Best Paper Awarded)
  • Do I Care? Pathological Apathy in the Context of Sustainable Consumption - Academy of Marketing Science Annual Conference, May 2017 - Coronado Island, CA
  • Does a Hologram Give an Encore? Authenticity in Mixed- Reality - Academy of Marketing Science Annual Conference, May 2017 - Coronado Island, CA
  • Does a Hologram Give an Encore? Virtual Experiential Consumption in the Context of a Human Reality - Marketing EDGE Research Summit, October 2016 - Los Angeles, CA
  • Virtuality in Marketing: Changing the Consumer Experience through Augmented, Virtual, and Holographic Realities - Marketing EDGE Research Summit, October 2016 - Los Angeles, CA
  • “@brand to @brand: The Role of Interbrand Communications in Consumer Evaluations of Interbrand Products - Academy of Marketing Science Annual Conference, May 2016 - Orlando, FL
  • Teaching and Learning Creatively: Stimulating Student Engagement - AMA Winter Marketing Educators' Conference, February 2016 - Las Vegas, NV
  • “@brand to @brand: New Frontiers in Brand Relationships - AMA Winter Marketing Educators' Conference, February 2016 - Las Vegas, NV
  • @brand to @brand: Consumer Evaluations of Interbrand Social Media Communications - Marketing EDGE Research Summit, October 2015 - Boston, MA
  • Student-Centered Content Communication with the Post-Millennial Marketing Student - Marketing EDGE Research Summit, October 2015 - Boston, MA
  • The Mindful Consumer - Transformative Consumer Research Conference, June 2015 - Villanova, PA
  • Equity Sensitivity and the Effect of Self-Interest on Prosocial Consumption Choices in the Price-Quality Context - AMA Marketing and Public Policy Conference, June 2014 - Boston, MA
  • @brand to @brand: Consumer Evaluations of Spillover Effects in Interbrand Communications - Academy of Marketing Science Annual Conference, May 2014 - Indianapolis, IN
  • We Clapped for the Hologram: Authenticity in Experiential Consumption - Academy of Marketing Science Annual Conference, May 2014 - Indianapolis, IN
  • A Temporal Construal Level Assessment of Retrospective Processing - Association for Consumer Research Annual Conference, October 2013 - Chicago, IL
  • Brand Reputation Under Siege: The Risks of Subversive Social Media Attacks - Marketing EDGE (formerly DMEF) Research Summit, October 2013 - Chicago, IL
  • The Changing Landscape of Consumers' Attitudes toward Database Marketing: 1997 vs. 2013 - Marketing EDGE (formerly DMEF) Research Summit, October 2013 - Chicago, IL
  • We Clapped for the Hologram: Authenticity in Experiential Consumption - Marketing EDGE (formerly DMEF) Research Summit, October 2013 - Chicago, IL
  • Equity Exchange Theory: An Explanation of Prosocial Consumption - Academy of Marketing Science Annual Conference, May 2013 - Monterey, CA
  • What Are They Reading? The Role of Networked Information Usage in the Classroom Environment - DMEF Direct/Interactive Marketing Research Summit, October 2012 - Las Vegas, NV
  • Whither Simplicity? An Exploratory Study of the Antecedents of Voluntarily Simplicity - Academy of Marketing Science Annual Conference, May 2012 - New Orleans, LA
  • The Role of Mindfulness in Explaining College Student Lifestyle Choices - Association for Marketing and Health Care Research Conference, March 2012 - Park City, UT
  • Egoism and the Everyday Consumer: Developing a New Theory on Prosocial Behaviors in Consumption Contexts - AMA Summer Marketing Educators' Conference, August 2011 - San Francisco, California
  • The Impact of Mindfulness on Consumer Behaviors - AMA Marketing and Public Policy Conference, June 2011 - Washington, D.C

Research Currently in Progress

  • Augmenting Reality: A Marketing-Oriented Framework of the Reality-Virtuality Continuum
    Ross, S., Smith, A.N. (Suffolk University), Scholz, J. (Cal Poly, San Luis Obispo)
  • Measuring Virtual Reality Immersion using the VIRIS Scale
    Ross, S., Rauschnabel, P. (University of Michigan Dearborn), Klein, K. (University of Cologne)
  • Pain of Philanthropy: How Payment Mechanisms Impact Impulsive Charitable Behaviors
    Ross, S., Kapitan, S. (Auckland University of Technology)