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Spencer Ross

Ross-Spencer-opt.
Spencer M. RossAssistant Professor
  • CollegeManning School of Business
  • DepartmentMarketing Entrepreneurship and Innovation
  • Phone(978) 934-5305
  • OfficeFalmouth Hall - 207C
  • EmailSpencer_Ross@uml.edu
  • Profile URLs

Research Interests

Digital Marketing Social Media Branding Consumer Engagement with New Technology Prosocial Consumption Mindfulness Transformative Consumer Research

Education

  • Ph D: Marketing, (2013), University of Massachusetts Amherst - Amherst, Massachusetts
  • MBA: International Business, (2008), St. John's University - New York, New York
    Supporting Area: Marketing
  • BA: Political Science, (2004), McGill University - Montreal, Canada
    Supporting Area: French Language and Literature

Awards and Honors

  • Certificate of Completion (2015) - Course Design Institute- Suffolk University
  • Honorable Mention- Best Student Paper (2013) - Academy of Marketing Science Annual Conference
  • AMA Sheth Doctoral Consortium Fellow (2012) - University of Washington

Publications

  • Ross, S., Hajjat, F. (2016) "Brand to Brand: Consumer Evaluations of Spillover Effects in Interbrand Communications," Springer International Publishing pp. 681–681
  • Ross, S. (2016) "Brand to Brand: New Frontiers in Brand Relationships.," AMA Winter Educators’ Conference Proceedings 27: pp. A-41
  • Bahl, S., Milne, G.R., Ross, S., Mick, D.G., Grier, S.A., Chugani, S.K., Chan, S.S., Fisher, S., Cho, Y., Dorsey, J.D., Schindler, R.M., Murdock, M.R., Boesen-Mariani, S. (2016) "Mindfulness: its transformative potential for consumer, societal, and environmental well-being.," Journal of Public Policy & Marketing!!! 2 pp. 198
  • Ross, S., Labrecque, L.I. (2016) "We Clapped for the Hologram: Authenticity in Experiential Consumption," Springer International Publishing pp. 689–689
  • Ross, S. (2015) "Equity Exchange Theory: An Explanation of Prosocial Consumption," Springer International Publishing pp. 237–237
  • Ross, S. (2015) "Whither Simplicity? An Exploratory Study of The Antecedents of Voluntary Simplicity," Springer International Publishing pp. 20–29
  • Bahl, S., Milne, G.R., Ross, S., Chan, K. (2013) "Mindfulness: A long-term solution for mindless eating by college students," Journal of Public Policy & Marketing 32:2 pp. 173–184
  • Shrum, L., Wong, N., Arif, F., Chugani, S.K., Gunz, A., Lowrey, T.M., Nairn, A., Pandelaere, M., Ross, S., Ruvio, A., others, . (2013) "Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences," Journal of Business Research 66:8 pp. 1179–1185
  • Ross, S. (2013) "Why do consumers consume prosocially? The equity exchange theory of marketing,"
  • Davis, B., Pechmann, C., Grover, A., Kamins, M.A., Martin, I.M., Davis, S., Haws, K., Mirabito, A.M., Mukherjee, S., Pirouz, D., Ross, S. (2011) "Introduction to the special issue on transformative consumer research for the journal of research for consumers," Journal of Research for Consumers 19:
  • Wong, N., Shrum, L., Arif, F., Chugani, S., Gunz, A., Lowrey, T.M., Nairn, A., Pandelaere, M., Ross, S., Ruvio, A., others, . (2011) "Rethinking materialism: A process view and some transformative consumer research implications," Journal of Research for Consumers 19: pp. 1–4
  • Ross, S. (2010) "A Theory of Planned Behavior Approach to Prosocial Consumption Behaviors: Incorporating Egoism as Motivation,"
  • Ross, S. (2008) "CORPORATE SOCIAL RESPONSIBILITY MARKETING COMMUNICATIONS OF AMERICAN AND WESTERN EUROPEAN MULTINATIONAL ENTERPRISES: A LONGITUDINAL STUDY OF STAKEHOLDER ENGAGEMENT," ST. JOHN ‘S UNIVERSITY

Presentations

  • That’s me eating the sushi: The influence of consumption visions on attitudes toward the product - Annual conference of Summer American Marketing Association (AMA), August 2017 - San Francisco, CA (Best Paper Awarded)
  • Consumer Evaluations of Interbrand Social Media - Direct/Interactive Marketing Research Summit, October 2014 - San Diego, CA
  • Equity Sensitivity and the Effect of Self-Interest on Prosocial Consumption Choices in the Price-Quality Context - AMA Marketing and Public Policy Conference, June 2014 - Boston, MA
  • Consumer Evaluations of Spillover Effects in Interbrand Communications - Academy of Marketing Science Annual Conference, May 2014 - Indianapolis, IN
  • We Clapped for the Hologram: Authenticity in Experiential Consumption - Academy of Marketing Science Annual Conference, May 2014 - Indianapolis, IN
  • A Temporal Construal Level Assessment of Retrospective Processing - Association for Consumer Research Annual Conference, October 2013 - Chicago, IL
  • Brand Reputation Under Siege: The Risks of Subversive Social Media Attacks - Marketing EDGE (formerly DMEF) Research Summit, October 2013 - Chicago, IL
  • The Changing Landscape of Consumers' Attitudes toward Database Marketing: 1997 vs. 2013 - Marketing EDGE (formerly DMEF) Research Summit, October 2013 - Chicago, IL
  • We Clapped for the Hologram: Authenticity in Experiential Consumption - Marketing EDGE (formerly DMEF) Research Summit, October 2013 - Chicago, IL
  • Equity Exchange Theory: An Explanation of Prosocial Consumption - Academy of Marketing Science Annual Conference, May 2013 - Monterey, CA
  • What Are They Reading? The Role of Networked Information Usage in the Classroom Environment - DMEF Direct/Interactive Marketing Research Summit, October 2012 - Las Vegas, NV
  • Whither Simplicity? An Exploratory Study of the Antecedents of Voluntarily Simplicity - Academy of Marketing Science Annual Conference, May 2012 - New Orleans, LA
  • The Role of Mindfulness in Explaining College Student Lifestyle Choices - Association for Marketing and Health Care Research Conference, March 2012 - Park City, UT
  • Egoism and the Everyday Consumer: Developing a New Theory on Prosocial Behaviors in Consumption Contexts - AMA Summer Marketing Educators', August 2011 - San Francisco, California
  • The Impact of Mindfulness on Consumer Behaviors - AMA Marketing and Public Policy Conference, June 2011 - Washington, D.C