Buyer-Supplier Relationships, Emerging Markets, CSR, Retailing
Ying Huang is a Professor in the Department of Marketing, Entrepreneurship and Innovation and she serves as International Business Coordinator in the Manning School of Business at UMass Lowell. During the past years, she has taught both undergraduate and graduate courses, including Marketing Principles, Identifying Marketing Opportunities, Global Marketing, Retailing, International Marketing (MBA) and a Ph.D. B2B Marketing Seminar. Dr. Huang's research focuses on buyer-supplier relationships, supply chain management, and emerging markets. Her recent research projects are in the areas of corporate social responsibility and sustainability and, more recently, she is studying companies’ coping strategies with supply chain disruption. Her research has been published in top business journals such as the Financial Times 50.Prior to joining UML, Dr. Huang was an Assistant Professor of Retailing at the University of Arizona where she taught Retail Strategy and a Ph.D. seminar on Interorganizational Issues, received the Bart Cardon Early Career Faculty Teaching Award and Case Project Funds from Target Corp., and won the 2010 Aspire2Retail Inter-Collegiate Retail Challenge, a national case competition organized by American Express and the National Retail Federation Foundation.Before starting her academic career, Dr. Huang had six years of industry experience in China and the United States, working as a sales manager for an import & export company in Shanghai, as a marketing representative for DuPont China, and later as an engineer for a manufacturer in South Carolina. In addition, she worked as a consultant for the National Retail Federation (NRF) and helped several US companies enter the China market.