Ying Huang

Ying Huang, Management (Marketing)

Assistant Professor
(978) 934-2965
Falmouth 207D


Buyer-Supplier Relationships, International Marketing, Retail Strategy

Research Interest

Dr. Huang’s research interests include buyer-supplier relationships in distribution channels and supply chains, foreign market entry, corporate social responsibility, retail private labels, and multichannel strategy. Her work has been published in top tier business journals such as Journal of International Business Studies, Journal of Operations Management, Journal of the Academy of Marketing Sciences, etc. Her research paper on buyer-supplier relationships won IMR Best Paper Award in International Marketing at the Academy of International Business (AIB) conference.

Educational Background

Ph.D., Michigan State University, International Retailing


Dr. Ying Huang is currently Assistant Professor of Marketing in the Manning School of Business at UMass Lowell. She has taught Marketing Concentration courses such as Marketing Principles, Identifying Marketing Opportunities, and Retailing. Prior to her joining UMass Lowell, she was Assistant Professor in University of Arizona where she taught Retail Strategy, Global Supply Chain Management, and a graduate seminar on Interorganizational Issues. During her four and a half years with University of Arizona, she served as advisor for undergraduate and graduate students, and received several recognitions including the Bart Cardon Early Career Faculty Teaching Award. One undergraduate student group she co-advised won the 2010 Aspire2Retail Inter-Collegiate Retail Challenge case competition organized by American Express and National Retail Federation Foundation.

Before starting her academic career, Dr. Huang had more than five years’ industry experience in China and United States, working as sales manager for an Import & Export company, as marketing professional for DuPont China, and as engineer for a manufacturer based in South Carolina. In addition, she has served as consultant for National Retail Federation Foundation and other U.S. companies entering the China market.