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Ying Huang

Ying Huang faculty bio headshot
Dr. Ying HuangAssociate Professor
  • CollegeManning School of Business
  • DepartmentManagement
  • Phone(978) 934-4000

Research Interests

Buyer-supplier relationships, foreign market entry, new product introduction, retail strategy, corporate social responsibility

Buyer-supplier relationships in the areas of trust, commitment, and personal ties (guanxi in China); retailer new product acceptance and foreign market entry strategy; corporate social responsibility in supply chains


  • Ph D: Retailing, (2007), Michigan State University - East Lansing, MI
  • MS: Textile Science, (1999), Clemson University - Clemson, SC
  • BS: Textiles and Apparel, (1992), DongHua University - Shanghai, China

Awards and Honors

  • 2012 Jack Meredith Best Paper Finalist (2013), Scholarship/Research - Academy of Management
  • Faculty Appreciation Award for Outstanding Support (2011) - the Terry J. Lundgren Center for Retailing and Corporate Board Partner, Tucson, AZ
  • The Bart Cardon Early Career Faculty Teaching Award (2011) - University of Arizona
  • Aspire2Retail Inter-Collegiate Retail Challenge (2010) - Faculty Advisor, American Express/National Retail Federation Foundation, New York, NY


  • Du, J., Chen, Y., Huang, Y. (2017) "A Modified Malmquist-Luenberger Productivity Index: Assessing Environmental Productivity Performance in China.," European Journal of Operational Research
  • Zhang, C., Li, J.J., Huang, Y. (2017) "Sustaining relationships after opportunism and misunderstanding: The role of formalization and socialization.," Marketing Letters
  • Liu, Y., Luo, Y., Huang, Y., Yang, Q. (2016) "A diagnostic model of private control and collective control in buyer-supplier relationships," Industrial Marketing Management
  • Huang, Y., Luo, Y., Liu, Y., Yang, Q. (2016) "An investigation of interpersonal ties in interorganizational exchanges in emerging markets: A boundary-spanning perspective," Journal of Management 42:6 pp. 1557–1587
  • Choi, Y., Huang, Y., Sternquist, B., Johnston, W., Johnston, W. (2015) "The effects of the salesperson’s characteristics on buyer-seller relationships," Journal of Business & Industrial Marketing 30:5
  • Huang, Y., Lotz, S.L., Bon, G.O. (2014) "An Investigation of Consumer Power in the Process of Purchase Decisions," Journal of Research for Consumers 25 pp. 122-157
  • Huang, Y., Luo, Y., Liu, Y., Yang, Q. (2013) "An Investigation of Interpersonal Ties in Interorganizational Exchanges in Emerging Markets A Boundary-Spanning Perspective," Journal of Management pp. 0149206313511115
  • Luo, Y., Huang, Y., Wang, S.L. (2012) "Guanxi and Organizational Performance: A Meta-Analysis," Management and Organization Review 8:1
  • Liu, Y., Huang, Y., Luo, Y.d., Zhao, Y. (2012) "How does justice matter in achieving buyer-supplier relationship performance?," Journal of Operations Management 30:5 pp. 355-367
  • Huang, Y., Sternquist, B., Zhang, C., Calantone, R. (2011) "A mixed-method study of the effects of guanxi between salespersons and buyers on retailer-supplier relationships in China," Journal of Marketing Channels 18:3 pp. 189-215
  • Luo, Y., Liu, Y.d., Zhang, L., Huang, Y. (2011) "A taxonomy of control mechanisms and effects on channel cooperation in China," Journal of the Academy of Marketing Science 39:2 pp. 307-326
  • Chen, Z., Huang, Y., Sternquist, B. (2011) "Guanxi practice and Chinese buyer-supplier relationships: The buyer’s perspective," Industrial Marketing Management 40:4 pp. 569-580
  • Chung, J., Huang, Y., Jin, B., Sternquist, B. (2011) "The impact of market orientation on Chinese retailers’ channel relationships," Journal of Business and Industrial Marketing 26:1 pp. 14-25
  • Sternquist, B., Huang, Y., Chen, Z. (2010) "Predicting market orientation: Chinese retailers in a transitional economy," International Journal of Retail and Distribution Management 38:5 pp. 360-378
  • Huang, Y., Huddleston, P. (2009) "Retailer premium own-brands: Creating customer loyalty through own-brand products advantage," International Journal of Retail and Distribution Management 37:11 pp. 975-992
  • Hult, G., Ketchen, Jr, D.J., Griffith, D.A., Finnegan, C.A., Padron-Gonzalez, T., Harmancioglu, F., Huang, Y., Talay, M.B., Cavusgil, S.T. (2008) "An assessment of cross-cultural data equivalence in international business research," Journal of International Business Studies 39:6 pp. 1027–1044
  • Hult, G.T., Ketchen, D.J., Griffith, D.A., Finnegan, C.A., Gonzalez-Padron, T., Harmancioglu, N., Huang, Y., Talay, M.B., Cavusgil, S.T. (2008) "Data equivalence in cross-cultural international business research: assessment and guidelines," Journal of International Business Studies 39:6 pp. 1027-1044
  • Huang, Y., Sternquist, B. (2007) "Retailers’ foreign market entry decisions: An institutional perspective," International Business Review 16:5 pp. 613-629


  • - AMA/ACRA Triennial conference, 2012 - Seattle, WA
  • - International Conference of Supply Chain Management, 2011 - Beijing, China
  • - Workshop on meta-analysis, 2011 - Guangzhou, China
  • - Academy of Management (AOM) Annual Conference, 2010 - Montreal, Canada
  • - Academy of International Business (AIB) Annual Conference, 2009 - San Diego, CA
  • - American Marketing Association (AMA) Summer Educator Conference, 2009 - Chicago, IL
  • - Special workshop on structural equation modeling, National Retailing Conference, 2009 - New Orleans, LA
  • - Triennial Academy of Marketing Science (AMS)/ American Collegiate Retailing Association (ACRA) National Retailing Conference, 2009 - New Orleans, LA
  • - American Collegiate Retailing Association (ACRA) Spring Conference, 2008 - Durango, CO