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Spring classes begin Jan. 25 as fully remote, 25% transition to in-person Feb. 1. For more information, visit COVID website.

Marketing, Entrepreneurship & Innovation

Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Marketing, Entrepreneurship & Innovation News

Meet Our Students

Hayley Buonodono '20 Marketing

As a merchandising co-op for TJX in Framingham, senior business administration major Hayley Buonodono of Amesbury took a giant step toward her career goal of working as a buyer in the retail industry.

It’s really exciting to go into the stores and see everything set up and be able to say, ‘I shipped that!’ I love that you can feel the product and see what you’re shipping. It’s very tangible. It’s just a really cool feeling.