Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Meet Our Students

Benjamin McEvoy and Edward Morante at DifferenceMaker boot camp with their Benji Ball prototype
Benjamin McEvoy '21
Business, Finance & Management Information Systems

Benjamin McEvoy has been racking up wins as a DifferenceMaker competitor with partner Edward Morante and their idea for an inclusive combination of baseball and cricket, Benji Ball.

I have always dreamed of being my own boss and at some point and having my own company.
Read More About Benjamin McEvoy 

Marketing, Entrepreneurship & Innovation News

  • A newspaper clipping from 1894 about a duck pin bowling tournament in Lowell, Massachusetts.

    Business Students Help an Endangered Species: Duckpin Bowling

    Business students in the Mill City Consulting course helped modernize North Chelmsford Lanes, one of only two remaining duckpin bowling alleys in Massachusetts, while preserving the qualities that have made it a local fixture for more than 80 years.
    Featured Story
  • A woman with a striped shirt gestures toward a poster on an easle while talking to a man in a room.

    InnovAGE Fellowship Teaches Researchers How to Think Like Entrepreneurs

    Two UMass Lowell doctoral students were among 12 researchers selected for the InnovAGE fellowship, in which they received entrepreneurship training and mentorship to help bring their AI-powered innovations for rehabilitation and dementia detection closer to market.
    Featured Story
  • Six people pose for a photo outside at a college commencement.

    She Sent Her Quadruplets to UML. Now She’s Graduating, Too.

    After putting her own education on hold for decades, Maureen Whitcomb is earning her UMass Lowell degree alongside her son Bryce, completing a family journey that saw all four of her quadruplets become River Hawk alumni.