Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Meet Our Students

Hayley Buonodono at her mom Jaylene's store, Trendsetters Boutique in Amesbury
Hayley Buonodono '20
Marketing

As a merchandising co-op for TJX in Framingham, senior business administration major Hayley Buonodono of Amesbury took a giant step toward her career goal of working as a buyer in the retail industry.

It’s really exciting to go into the stores and see everything set up and be able to say, ‘I shipped that!’ I love that you can feel the product and see what you’re shipping. It’s very tangible. It’s just a really cool feeling.
Read More About Hayley Buonodono 

Marketing, Entrepreneurship & Innovation News

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  • A young man with a beard makes a presentation on a stage in front of a photo of three people

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