Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Meet Our Students

Kanya Derisme speaks with a woman
Kanya Derisme '21
Marketing, Digital Media

Through her coursework, business student Kanya Derisme gained the skills and knowledge needed for a career in digital marketing. Through her leadership roles in student organizations, she learned something about herself.

I’m not a straight-A student, so I take pride in being in organizations and talking to my fellow students. We’re not all learning the same thing, but we still have that connection.
Read More About Kanya Derisme 

Marketing, Entrepreneurship & Innovation News

More News
  • A young man in glasses puts a box of pasta in a food donation box while two women look on

    Business Students Get in the Giving Spirit

    Manning School of Business students are giving back to the community in several ways this holiday season, including a food drive initiated by first-year student Jayson DeLong.
    Department News
  • A man in glasses and a plaid shirt sits at a desk that has three robotos on it

    Would You Buy Soap from an AI-Powered Robot Dog?

    As people develop a stronger sense of connection to artificial intelligence-powered robots, Mark Yi-Cheon Yim, an associate professor of marketing, entrepreneurship and innovation, is researching whether the robots can influence purchasing decisions.
    Featured Story
  • a group of young people have a meeting around a table covered with papers

    Manning Students Serve as Small Business Consultants in Panama

    Ten Manning School of Business students traveled to Panama this summer to provide consulting services to small business owners in a rural community. The weeklong trip, funded by the Manning School, was run by Global Brigades, a nonprofit health and sustainable development organization.
    Featured Story
  • A young woman places a tray of cookies on a rack to cool

    ‘I Can’t Believe I Make Cookies for a Living’

    When photos of her homemade cookies blew up on Instagram, Manning School of Business alumna Maude Gagnon ’19 quit her day job and started her own company, Southie Cookie.