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Marketing, Entrepreneurship & Innovation

Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Marketing, Entrepreneurship & Innovation News

Meet Our Students

Benjamin McEvoy '21 Finance & Entrepreneurship

Benjamin McEvoy has been racking up wins as a DifferenceMaker competitor with partner Edward Morante and their idea for an inclusive combination of baseball and cricket, Benji Ball.

I’ve always wanted to start my own business. Everyone does the lemonade stand, and I certainly did that.