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Marketing, Entrepreneurship & Innovation

Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Marketing, Entrepreneurship & Innovation News

Meet Our Students

Benjamin McEvoy '21 Business, Finance & Management Information Systems

Benjamin McEvoy has been racking up wins as a DifferenceMaker competitor with partner Edward Morante and their idea for an inclusive combination of baseball and cricket, Benji Ball.

I have always dreamed of being my own boss and at some point and having my own company.