Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Meet Our Students

Chanelle Cruz speaking in front of room
Chanelle Cruz '20
Marketing

During her six-month sales operations co-op at Kronos, business administration major Chanelle Cruz developed her Salesforce CRM problem-solving skills.

UMass Lowell is very diverse, not only socially and culturally, but also in the range of programs it has. I feel like I’m exposed to so many different types of people here. I love that.
Read More About Chanelle Cruz 

Marketing, Entrepreneurship & Innovation News

More News
  • A person hands a certificate to another person in a room.

    Entrepreneurs Earn Green at Clean Green Challenge

    Six sustainability-focused entrepreneurs and startups from across the region competed in the third annual Clean Green Challenge at the UMass Lowell Innovation Hub.
    Featured Story
  • A person holds a glass award while standing next to two other people on a stage in front of a blue backdrop.

    Concrete Idea Takes Top DifferenceMaker Prize

    Mechanical engineering graduate student Joshua Landis ’22 took home the top prize at the Rist DifferenceMaker Institute’s 12th annual $50,000 Idea Challenge with SparkCell Technologies, his fast and cost-effective way to detect problems in concrete structures.
    Featured Story
  • Nine students enjoy a nice day outside while working at an orange picnic table in front of a business school.

    Manning School of Business Extends AACSB Accreditation

    The Manning School of Business has maintained its accreditation from AACSB International, the highest level of business school accreditation that an institution can achieve in the United States.
    Department News
  • Two people shake hands in a room.

    Business Alumni Share Secrets of Their UKG Success

    Manning School of Business students learned about career opportunities at UKG, a $4.3 billion workforce management software company with headquarters in Lowell, from alumni John Butler ’85 and Josh Cole ’21.