Expertise
Strategy formulation and implementationResearch Interests
The research of Valerie Kijewski, Ph.D., on the dynamic structure of share movement in competitive markets was hailed throughout the U.S. and Europe as groundbreaking, and resulting in the term “K ratio” being applied to the phenomena by business strategists. Among her clients were/are M&M/Mars, Kal Kan Pet Care, Keebler, duPont, Medtronic, Nestle, Hillenbrand Industries, General Electric and National Technical Systems. Professor Kijewski was honored as the ‘Cahners Publishing Company Research Fellow’ by the prestigious Institute for the Study of Business Markets at Pennsylvania State University for her work in industrial marketing. Among her extensive publications in the field of marketing communications, her articles on “Advertising and Promotion - How Much Should You Spend?" “Advertising in a Recession” and “How Advertising Drives Profitability” have been requested by over 50,000 marketing executives. Her research has appeared in such journals as the Journal of Business, Industrial Marketing Management, Journal of Pricing, Journal of Business-to-Business Marketing and the International Journal of Purchasing and Materials Management.Education
M.A., Boston College
Ph.D., Indiana University