Hua Ye

Hua Jonathan Ye

Associate Professor; Manning Endowed Chair of AI and Information Systems

College
Manning School of Business
Department
Operations and Information Systems (OIS)
Phone
978-934-6039
Office
Pulichino Tong Business Center, Room 434
Email
jonathan_ye@uml.edu
Links

Research Interests

His research interests include generative artificial intelligence (AI), AI-generated content, crowdfunding as well as AI innovation.

Education

  • Doctor of Philosophy (Ph.D), National University of Singapore

Biosketch

Hua Jonathan Ye is a Robert J. Manning Endowed chair in AI and Information Systems at the Manning School of Business, University of Massachusetts Lowell. His research interests include generative AI, AI-generated content, crowdfunding as well as AI innovation. His research appears in top journals, such as MIS Quarterly, Production and Operations Management, Journal of Management Information Systems, Journal of the Association for Information Systems, and premium conferences. He serves as the associate editor for the European Journal of Information Systems and Decision Sciences Journal.

Selected Awards and Honors

2026

2021

  • Social Media Revenue Opportunities Can Mean Profits for the Platform, Content Providers, and Content Users - University of Waterloo,
2017
  • Research Excellence Award - The University of Auckland Business School.
2016
  • Best Conference Track Paper Award - International Conference on Information Systems, Dublin.
2015
  • Kankanhalli, A., Teo, H. H., Ye, H. "How Can Firms Motivate Users to Innovate on Their Platforms?" LSE Business Review - London School of Economics Blog

Selected Publications

  • Wang, V., Ye, H. Anonymous Donors, Visible Effects: Balancing Anonymity and Signal Diagnosticity in Medical Crowdfunding, (2026). Journal of Management Information Systems, 43(3), [FT 50]
  • Ye, H.J., Chua, C. Effects of ambidexterity on contestants’ creative performance in open innovation contests, (2025). Production and Operations Management, 34(7), 1901–1920. [FT 50, UTD 24]
  • Sikhondze, B., Ye, H. J., Zhan, X., Wang, W., Santhanam, R. Are you willing to pay for generative AI products? The disclosing effect and the mediating role of psychological value, (2025). Journal of Management Information Systems, 42(2), 431-456. [FT 50]
  • Stratopoulos, T., Ye, H.J.Engagement and Crowding-out Effects of Leaderboards on Medical Crowdfunding, (2024). Journal of Management Information Systems, 41(3), 866-891. [FT 50]
  • Wu, Y., Ye, H., Jensen, M., Liu, L. Impact of Project Updates and Their Social Endorsement in Online Medical Crowdfunding, (2024). Journal of Management Information Systems, 41 (1), 73-110. [FT 50]
  • Ye, H., Yang, X., Wang, X., Stratopoulos, T. Monetization of Digital Content: Drivers of Revenue on Q&A Platforms, (2021). Journal of Management Information Systems, 38(2), 457-483. [FT 50]
  • Ye, H., Kankanhalli, A. User Service Innovation on Mobile Phone Platforms: Investigating Impacts of Lead Userness, Toolkit Support, and Design Autonomy, (2018). MIS Quarterly, 42(1), 165-187. [FT 50, UTD 24]
  • Kankanhalli, A., Ye, H., Teo, H. H. Comparing Potential and Actual Innovators: An Empirical Study of Mobile Data Services Innovation, (2015). MIS Quarterly, 39(3), 667-682. [FT 50, UTD 24]
  • Ye, H.J., Kankanhalli, A., Tan, B. Examining Solver Performance in Crowdsourcing Contests: Does Ambidexterity Matter?, (2025). Journal of the Association for Information Systems,26(4), 1138-1165.
  • Wang, X., Yang, X., Ye, H.Mitigating IT Professionals’ Turnover in Non-IT Organizations: An Organizational Identification Perspective, (2022). Journal of the Association for Information Systems, 23(5), 1271-95.
  • Ye, H., Kankanhalli, A. Value Co-creation for Service Innovation: Examining the Relationships between Service Innovativeness, Customer Participation, and Mobile App Performance, (2020). Journal of the Association for Information Systems, 21(2), 292-311.