Services Marketing and Buyer Behavior
Comm has written numerous articles on the marketing of services, with particular emphasis on higher education and the airline industry. Her more recent research focuses on marketing as it pertains to lean sustainability.
- Ph.D., University of Cincinnati, Marketing
Clare Comm is a Professor Emerita of management in the department’s Marketing Group. Before joining UMass Lowell (UML) shetaught at Babson College, the Radcliffe Seminars Program and the University of Indonesia for M.I.T.'s Flight Transportation Laboratory.