Education
- Master of Business Administration (M.B.A.), Marketing, UMass Lowell
- Bachelor of Arts (B.A.), Communication Studies, Merrimack College
Biosketch
Brooke Coupal is the strategic communications manager in UMass Lowell’s Office of Marketing and Communications, where she develops and executes communications strategies that highlight the university’s impact on student success, research, innovation and economic development. Her work supports key initiatives, including the Lowell Innovation Network Corridor (LINC). She collaborates with faculty, staff and students throughout the university, as well as industry and community partners, to craft compelling stories and messaging that engage audiences across a variety of platforms.Before joining UMass Lowell, Brooke worked in television news, where she gained experience in storytelling, media relations and deadline-driven communications. Her background in journalism informs her strategic approach to identifying impactful stories and translating complex topics into accessible, audience-focused content.