- Vanity: TikTok is the opportunity for a brand to be fun and outgoing. Try not to be too serious but still keep in mind you’re representing the university.
- Brand Yourself: Your profile photo should have UMass Lowell branding that’s correct and up to date. Please reach out to a social representative to find the correct images.
- Put It All Out There: Test new social formats, participate in trends and have fun. TikTok is the chance to push the limits. (If you have a question about what you’re posting please reach out to the Director of Social Media for assistance.)
- Find Your Social Leaders: Who manages your social media? Consider having a trusted student voice help manage your social media. Their insight is invaluable, and it will give you a break. It’s easy to tell when someone is burnt out on social media. Don’t bore your audiences! Perhaps designate social media days for people in your office to break up the work.
- Our Story: Your TikTok page should reflect your brand. Since this is a university, the focus should be on the school, events, courses, clubs, etc.
- Create Your Strategy: Create an ongoing content schedule and carve out time in your own personal schedule to dedicate to social media. Come up with a flexible weekly schedule of what to post and when. Make sure everyone on your team has this strategy.
- Post It: Post to TikTok consistently in order to grow your audience. Check your analytics regularly to see what your audience wants to engage with.
- Engage: Promptly answer direct messages and comments to engage with your followers. The more you engage, the more your followers will trust your account. Think of comments and direct messages as a way to the conversation going by offering your own replies and insights. Always engage with your audience!
- Measure: Adapt. Evolve. Continually look at your insights and analytics to see what’s working (and what’s not). Tweak your strategy on a semester basis. Don’t be afraid to try new things — but always keep it interesting, informative or funny — and relevant to your department. TikTok analytics can be found through TikTok Studio or on individual posts under (more insights).