New Product Planning, Global Market Entry, Sustainable/Green Marketing
Professor Yoon’s research areas include new product planning, global market entry, sustainable management and information technology applications to marketing planning. His papers have appeared in Management Science, International Journal of Research in Marketing, Journal of Business Research, Journal of Product Innovation Management, Industrial Marketing Management, Journal of Business-to-Business Marketing and other business journals.
M.B.A., University of Georgia
Ph.D., Pennsylvania State University
Eunsang Yoon is professor of Marketing in the Department of Management. Prior to joining UMass Lowell in 1988, he taught at Pennsylvania State University and Auburn University.
Professor Yoon has served as the faculty advisor to the Marketing Club and Students-in-Free Enterprise which have participated in community outreach activities focusing on a wide range of environmental and marketing education issues. He has also provided consulting services to a number of commercial enterprises and government agencies in the fields of sustainable marketing, waste management, global market-entry decisions,and new product planning.
Professor Yoon currently teaches Marketing Opportunity Analysis, Analysis of Customers & Markets, and Sustainable/Green Marketing in both the undergraduate and M.B.A. programs.