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Clare Comm

Clare Comm
Clare L CommProfessor
  • CollegeManning School of Business
  • DepartmentManagement
  • Phone(978) 934-2811
  • EmailClare_Comm@uml.edu

Research Interests

Services Marketing and Buyer Behavior

Dr. Comm has written numerous articles on the marketing of services, with particular emphasis on higher education and the airline industry. Her more recent research focuses on marketing as it pertains to lean sustainability.

Education

  • Ph D: Marketing, (1982), University of Cincinnati - Cincinnati, OH
    Supporting Area: Organizational Behavior and Quantitative Analysis
    Dissertation/Thesis Title: The Impact of Regret Time on Consumer Shopping Behavior
  • MBA, (1976), University of Dayton - Dayton, OH
  • BS: Retailing, (1973), Miami University of Ohio - Oxford, OH
    Supporting Area: Fashion Merchandising

Publications

  • Mathaisel, D.F., Comm, C.L. (2015) "Can Scalability be a Marketing Liability for Sustainability?,"
  • Comm, C.L., Mathaise, D.F. (2014) "Designing an Engineering System for Sustainability," Applied Mechanics & Materials 704: pp. 474
  • Driscoll, E., Comm, C.L., Mathaisel, D.F. (2013) "A Lesson Plan For Sustainability In Higher Education," American Journal of Business Education (AJBE) 6:2 pp. 255–266
  • Comm, C.L., Mathaisel, D.F. (2013) "A Strategy to Achieve Sustainable Abilities in Services Marketing," Society for Marketing Advances Proceedings 25: pp. 259-260
  • Comm, C.L., Mathaisel, D.F. (2013) "The Value of Health Care Sustainability," Proceedings for the Northeast Region Decision Sciences Institute (NEDSI) pp. 1046-1048
  • Mathaisel, D.F., Comm, C.L. (2013) "A Syllabus for Resilience in Higher Education," Sustainability Assessment Tools in Higher Education Institutions pp. 291
  • Comm, C.L., Mathaisel, D.F. (2012) "A Lesson Plan for Communicating the Sustainability of an Enterprise," Atlantic Marketing Journal 1:1
  • LaBay, D.G., Comm, C.L. (2011) "Student expectations regarding online learning: Implications for distance learning programs," Journal of College Teaching & Learning (TLC) 1:10
  • Mathaisel, D.F., Hirsch, S.A., Comm, C.L. (2011) "Transforming Urban Public Transportation: A Lean Enterprise Approach," Journal of Business & Economics Research (JBER) 6:7
  • Mathaisel, D.F., Manary, J., Comm, C.L. (2009) "Enterprise sustainability : enhancing the military’s ability to perform its mission / Dennis F.X. Mathaisel, Joel M. Manary, Clare L. Comm," Boca Raton : CRC Press, c2009
  • Mathaisel, D., Comm, C.L. (2009) "Implementing a Lean Enterprise Approach to Achieve Business Excellence,"
  • Mathaisel, D.F., Manary, J.M., Comm, C.L. (2009) "Military Enterprise Sustainability: Enhancing the Military's Ability to Perform the Mission,"
  • Blanchard, C., Comm, C.L., Mathaisel, D.F. (2008) "Adding value to service providers: benchmarking Wal-Mart," Benchmarking: An International Journal 15:2 pp. 166-177
  • Comm, C.L., Mathaisel, D.F. (2008) "Implementing a lean enterprise approach to achieve business excellence," International Journal of Business Excellence 1:4 pp. 448-456
  • Comm, C.L., Mathaisel, D.F. (2008) "Sustaining higher education using Wal-Mart's best supply chain management practices," International Journal of Sustainability in Higher Education 9:2 pp. 183-189
  • Comm, C.L., Mathaisel, D. (2006) "Employing a gap analysis to measure classroom outcomes," Journal of Marketing Education 28:3 pp. 254-264
  • Comm, C.L., Mathaisel, D.F. (2005) "A case study in applying lean sustainability concepts to universities," International Journal of Sustainability in Higher Education 6:2 pp. 134-146
  • Comm, C.L., Mathaisel, D.F. (2005) "An exploratory analysis in applying lean manufacturing to a labor-intensive industry in China," Asia Pacific Journal of Marketing and Logistics 17:4 pp. 63
  • Mathaisel, D.F., Cathcart, T.P., Comm, C.L. (2004) "A framework for benchmarking, classifying, and implementing best sustainment practices," Benchmarking 11:4 pp. 403-417
  • Comm, C.L., Mathaisel, D.F. (2003) "A case study of the implications of faculty workload and compensation for improving academic quality," International Journal of Educational Management 17:5 pp. 200-210
  • LaBay, D.G., Comm, C.L. (2003) "A case study using gap analysis to assess distance learning versus traditional course delivery," International Journal of Educational Management 17:7 pp. 312-317
  • Comm, C.L., Mathaisel, D.F. (2003) "Less is more: a framework for a sustainable university," International Journal of Sustainability in Higher Education 4:4 pp. 314-323
  • Comm, C.L., Mathaisel, D.F. (2000) "A paradigm for benchmarking lean initiatives for quality improvement," Benchmarking: An International Journal 7:2 pp. 118-128
  • Comm, C.L., Mathaisel, D.F. (2000) "Assessing Employee Satisfaction in Service Firms: An Example in Higher Education," Journal of Business & Economic Studies 6:1 pp. 43
  • Mathaisel, D.F., Comm, C.L. (2000) "Developing, implementing and transferring lean quality initiatives from the aerospace industry to all industries," Managing Service Quality 10:4 pp. 248-256
  • Comm, C.L. (1999) "Marketing lean initiatives in service industries," Journal of professional services marketing 18:2 pp. 59
  • Comm, C.L. (1998) "Demarketing Products Which May Pose Health Risks," Health marketing quarterly 15:1 pp. 95-102
  • Comm, C.L., Mathaisel, D.F. (1998) "Evaluating teaching effectiveness in America's business schools: Implications for service marketers," Journal of professional services marketing 16:2 pp. 163-170
  • Comm, C.L. (1998) "Marketing lean initiatives in service industries," Journal of professional services marketing 18:2 pp. 59-64
  • Comm, C.L. (1997) "Demarketing products which may pose health risks: an example of the tobacco industry," Health marketing quarterly 15:1 pp. 95-102
  • Comm, C.L., LaBay, D.G. (1997) "Repositioning Colleges Using Changing Student Quality Perceptions: An Exploratory Analysis," Journal of Marketing for Higher Education 7:4 pp. 21
  • Comm, C.L. (1997) "The Use of Scheduling and Inflight Customer Service Quality as Competitive Marketing Tools in the Asian Airline Industry," Journal of Customer Service in Marketing & Management 3:3 pp. 101-108
  • Comm, C.L. (1997) "Demarketing products which may pose health risks: An example of the tobacco industry," Health marketing quarterly 15:1 pp. 95
  • Comm, C.L., LaBay, D.G. (1996) "Repositioning Colleges Using Changing Student Quality Perceptions: An Exploratory Analysis," Journal of Marketing for Higher Education 7:4 pp. 21-34
  • Comm, C.L. (1995) "Quality Should Be a Directive for Ailing Service Industries Such as Higher Education and the Airlines," Journal of Customer Service in Marketing & Management 1:3 pp. 95-101
  • Comm, C.L. (1994) "A Preliminary Consumer Investigation of Airline Service and Safety," Journal of professional services marketing 10:1 pp. 77
  • Comm, C.L., Curtis, E.F. (1993) "Should the Airline Industry Market Safety?," Journal of professional services marketing 8:2 pp. 207
  • Mathaisel, D.F., Comm, C.L. (1991) "Course and classroom scheduling: An interactive computer graphics approach," The Journal of Systems and Software 15:2 pp. 149-157
  • Comm, C.L. (1989) "Efficient Scheduling Can Create Marketing Opportunities for Service Industries as Illustrated by the Airline Industry," Journal of professional services marketing 4:1 pp. 49
  • Comm, C.L., Schmidt, S.L. (1989) "Expectation and Satisfaction Criteria of Business College Students," Journal of Marketing for Higher Education 1:2 pp. 157-166
  • Comm, C.L. (1989) "Student and Faculty Reaction to Time and Place," Journal of Marketing for Higher Education 2:1 pp. 87
  • Comm, C.L. (1989) "The Internal Marketing of Demand Intensive Services by Companies Can Lead to Better External Marketing," Journal of professional services marketing 5:1 pp. 41
  • Comm, C.L., Mathaisel, D.F. (1988) "College Course Scheduling," Journal of Research on Computing in Education 21:2 pp. 187
  • Schmidt, S.L., Debevec, K., Comm, C.L. (1987) "Marketing Majors’ Satisfaction With Their College Experience: Implications for Strategic Planning in Marketing Departments," Journal of Marketing Education 9:3 pp. 58
  • Comm, C.L., Palachek, A.D. (1984) "The effect of various waiting line times and regret levels on individual consumption time," Advances in Consumer Research 11: pp. 41-45
  • Comm, C.L. (1983) "Checkout line monitoring can be an important in-store merchandising tool," Marketing News 17:17 pp. 6-6
  • Comm, C.L. (1983) "The impact of regret time on consumer shopping behavior," Dissertation Abstracts International 43:11- pp. 3645-3646

Contracts, Fellowships, Grants and Sponsored Research

  • Sustaining the Military Enterprise: Enhancing its Ability to Perform the Mission (2007), Contract - Taylor and Francis Publishers
    Conn, C.

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