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Li Sun


Li Sun
Sunny Li SunAssociate Professor
  • College
    Manning School of Business
  • Department
    Marketing Entrepreneurship and Innovation
  • Phone
    (978) 934-5471
  • Office
    Pulichino Tong Business Center - 220A
  • Email
  • Profile Links

Research Interests

Entrepreneurship, corporate governance, venture capital networks and institutions.

Education

  • Ph D: Organization, Strategy, and International Business, (2010), The University of Texas at Dallas - Dallas, Texas
  • MPH: Marketing, (1997), The Chinese University of Hong Kong - Hong Kong
  • BA: Philosophy and Science & Technology Information Management, (1993), The Renmin University of China - Beijing, China

Biography

Sunny Li Sun is an associate professor in the Department of Marketing, Entrepreneurship and Innovation. Prior to joining UMass Lowell, Sun was an assistant professor of entrepreneurship and innovation in the Department of Global Entrepreneurship and Innovation at the University of Missouri - Kansas City. His research interests include entrepreneurial firm growth, new venture creation and financing, business models, internationalization, and corporate governance. Experienced in the areas of raising capital, startup management and bootstrapping, Sun was co-founder of NewTimeFly, a management consulting firm and co-founder of Miaxis Biometrics, a startup company focusing on the innovation of the fingerprint pattern recognition algorithms and raised fund from Intel Capital. Sun has led many consulting projects. He was an active angel investor and a popular columnist in CEO & CIO China, a leading magazine on entrepreneurship and innovation. Sun has authored 34 articles in peer-reviewed English journals, 17 English book chapters or case studies, and 20 books, with over 2,400 Google Scholar Citations. He received a Ph.D. from the University of Texas at Dallas, a master’s in philosophy (concentration in marketing) from the Chinese University of Hong Kong, and a B.A. from Renmin University of China.

Selected Awards and Honors

  • Global Peer Review Award (2019), Service, Community - Publons
  • Emerald Literati Award (2019), Scholarship/Research - Emerald
  • The Best Decade Award (2009-2019) (2019), Scholarship/Research - Academic of Management
  • Research and Creative Works Award (2018), Scholarship/Research - The Annual Faculty Symposium, 2018
  • Publons Peer Review Award (Top 1% of Global Reviewers in Economics & Business) (2018), Service, Professional - Publons
  • The Best Paper Award (2018), Scholarship/Research - Academy of Management Conference
  • Emerald Literati Network Awards for Excellence (2017), Scholarship/Research - Emerald
  • The Best Empirical Paper Award (2017), Scholarship/Research - United States Association for Small Business and Entrepreneurship (USASBE)
  • The Best Paper Award in Entrepreneurial Finance (2017), Scholarship/Research - United States Association for Small Business and Entrepreneurship (USASBE)
  • Sentinel of Science Award (2016), Service, Professional - Publons.com
  • Emerald Citations of Excellence (2015), Scholarship/Research - Emerald
  • The Best Impact Award (2014), Scholarship/Research - Academy of Management Perspectives
  • The Robert H. Schaffer Award for the Best Paper in Applied International Management (2013), Scholarship/Research - Academy of Management
  • The Best Paper Award of Entrepreneurship and Public Policy (2012), Scholarship/Research - United States Association for Small Business and Entrepreneurship (USASBE)
  • The Best Paper Award (2011), Scholarship/Research - Consortium for International Marketing Research

Selected Publications

  • Markoczy, L., Sun, L., Zhu, J. (2019). Few women on boards: What's identity got to do with it? Journal of Business Ethics, DOI: 10.1007/s10551-019-04104-z.
  • Lee, R.P., Spanjol, J., Sun, L. (2019). Social Innovation in an Interconnected World: Introduction to the Special Issue. Journal of Product Innovation Management, 36(6) 662-670.
  • Sun, S.L., Chen, V.Z., Sunny, S., Chen, J. (2019). Venture capital as an innovation ecosystem engineer in an emerging market. International Business Review, 29(5) 101485 doi.org/10.1016/j.ibusrev.2018.02.012.
  • Sun, L., Zou, B. (2019). Generative capability. IEEE Transactions on Engineering Management, 66(4) 636-649.
  • Wang, J., Markoczy, L., Sun, L., Peng, M.W. (2019). She'-E-O compensation gap: A role congruity view. Journal of Business Ethics, 159(3) 745-760.
  • Markoczy, L., Sun, L., Zhu, J. (2019). The glass pyramid: Informal gender status hierarchy on boards. Journal of Business Ethics, DOI:10.1007/s10551-019-04247-z.
  • Sun, L., Zhang, Y., Cao, Y., Dong, J., Cantwell, J. (2019). Enriching innovation ecosystems: The role of government in a university science park. Global Transitions, 1(1) 104-119.
  • Hofman, P., Li, L., Sun, L., Sun, Y. (2019). Institutional drivers of stakeholder engagement and legitimacy of Chinese MNEs. Edward Elgar
  • Chen, V.Z., Sun, S.L., , (2019). Barbarians at the gate of the middle kingdom: The international mobility of financial contracting and governance. Entrepreneurship Theory and Practice, 43(4) 802-837.
  • Zhang, W., Sun, L., Jiang, Y., Zhang, W. (2019). Openness to experience and team creativity: Effects of knowledge sharing and transformational leadership. Creativity Research Journal, 31(1) 62-73.
  • Yang, X., Sun, S.L., Zhao, X. (2019). Search and execution: Examining the entrepreneurial cognitions behind the lean startup model. Small Business Economics, 52(3) 667–679.
  • Sun, L., Zhu, R. (2018). “All-Under-Heaven” strategy: A global perspective on China-US trade war (Dec. pp. 130-136). Harvard Business Review (in Chinese)
  • Sun, L., Zou, B. (2018). Current innovation and its contribution to new product innovation: Understanding generative capability (46:4 pp. 46-50). IEEE Engineering Management Review
  • Dong, X., Gao, J., Sun, L., Ye, K. (2018). Doing extreme by doing good. Asia Pacific Journal of Management, Forthcoming DOI: 10.1007/s10490-018-9591-y.
  • Sun, L., Xiao, J., Zhang, Y., Zhao, X. (2018). Building business models through simple rules. Multinational Business Review, 26(4) 361-378, Received Emerald Literati Award (2019).
  • Nippa,, M., Verbeke, A., Lyles, M.A., Contractor, F.J., Sun, L., Tong, T. (2018). New directions for international joint venture research (pp. doi: 10.5465/AMBPP.2018.16138symposium). Academy of Management Proceedings
  • Liang, H., Marquis, C., Renneboog, L., Sun, L. (2018). Future-time framing: The effect of language on corporate future orientation. Organization Science, 29(6) 1093-1111.
  • Sun, L., (2018). Red Team Strategy (pp. 285). China Machine Press
  • Shi, W., Sun, S.L., Yan, D., Zhu, Z. (2017). Institutional fragility and outward foreign direct investment from China. Journal of International Business Studies, 48(4) 452–476.
  • Sun, S.L., Peng, M.W., Tan, W. (2017). Institutional relatedness behind product diversification and international diversification. Asia Pacific Journal of Management, 34(2) 339-366.
  • Sarma, S., Sun, S.L. (2017). The genesis of fabless business model: Institutional entrepreneurs in an adaptive ecosystem. Asia Pacific Journal of Management, 34(3) 587-617.
  • Liang, H., Renneboog, L., Sun, S.L. (2016). A state-stewardship view on executive compensation (pp. 39-91). Emerald
  • Yang, X., Sun, S.L., Lee, R.P. (2016). Micro-innovation strategy: The case of WeChat. Asian Case Research Journal, 20(2) 401-427.
  • Liang, H., Ren, B., Sun, S.L. (2015). An anatomy of state control in the globalization of state-owned enterprises. Journal of International Business Studies, 46(2) 223-240 (Impact factor listed in the top 1% of field of Economics & Business in SSCI).
  • Sun, S.L., Zhu, J., Ye, K. (2015). Board openness during an economic crisis. Journal of Business Ethics, 129(2) 363-377.
  • Sun, S.L., Im, J. (2015). Cutting microfinance interest rates: An opportunity co-creation perspective. Entrepreneurship Theory and Practice, 39(1) 101-128.
  • Peng, M.W., Sun, S.L., Markoczy, L. (2015). Human capital and CEO compensation during institutional transitions. Journal of Management Studies, 52(1) 117-147.
  • Sun, S.L., Peng, M.W., Lee, R.P., Tan, W. (2015). Institutional open access in the home country and outward internationalization. Journal of World Business, 50(1) 234-246 (Impact factor listed in the top 1% of field of Economics & Business in SSCI).
  • Yang, X., Sun, S.L., Yang, H. (2015). Market-based reforms, synchronization, and product innovation. Industrial Marketing Management, 50(October) 30-39.
  • Im, J., Sun, S.L. (2015). Profits and outreach to the poor: The institutional logics of microfinance institutions. Asia Pacific Journal of Management, 32(1) 95-117.
  • Sun, S.L., Zhang, Y. (2015). Qihoo 360: Building a “free” business model. The CASE Journal, 11(2) 163-183 (a Highly Commended paper in the 2017 Emerald Literati Network Awards for Excellence).
  • Liang, H., Renneboog, L., Sun, S.L. (2015). The political determinants of executive compensation: Evidence from an emerging economy. Emerging Markets Review, 25(December) 69-91.
  • Ding, Z., Sun, S.L., Au, K. (2014). Angel investors’ selection criteria: A comparative institutional perspective. Asia Pacific Journal of Management, 31(3) 705-731.
  • Shi, Weilei (Stone), ., Sun, S.L., Pinkham, B., Peng, M.W. (2014). Domestic alliance network to attract foreign partners: Evidence from international joint ventures in China. Journal of International Business Studies, 45(3) 338-362.
  • Sun, S.L., Liang, H. (2014). Morphing: The linkage of inward private equity and outward venture. Thunderbird International Business Review, 56(5) 421-438.
  • Sun, S.L., Yang, X., Li, W. (2014). Variance-enhancing corporate entrepreneurship under deregulation: An option portfolio approach. Asia Pacific Journal of Management, 31(3) 733-761.
  • Sun, S.L., Shi, Weilei (Stone), ., Prescott, J.E., Chen, V.Z. (2013). All things work together for innovation: Market reform synchronization and firm network prominence (No. 14664:). Academy of Management Proceedings
  • Sun, S.L., Zhang, Y. (2013). Corporate governance and organizational survival under punctuational change: The case of China’s burgeoning banking industry, 1897-1927. Nankai Business Review International, 4(4) 268 - 289.
  • Sun, S.L., Lee, R.P. (2013). Enhancing innovation through international joint venture portfolios: From the emerging firm perspective. Journal of International Marketing, 21(3) 1-21.
  • Markoczy, L., Sun, S.L., Peng, M.W., Shi, W., Ren, B. (2013). Social network contingency, symbolic management, and boundary stretching. Strategic Management Journal, 34(11) 1367-1387.
  • Sun, S.L., Zhang, Y., Chen, Z. (2013). The challenges of Chinese outward investment in developed countries: The case of CITIC Pacific’s Sino Iron project in Australia. Thunderbird International Business Review, 55(3) 313-322.
  • Sun, S.L., Chen, V.Z., Peng, M.W., Liang, H. (2013). The process of international institutional entrepreneurship: The case of equity ratchet practice in China. Global Perspectives on Entrepreneurship: Public and Corporate Governance, CGIR Conference
  • Sun, S.L., Yang, X. (2013). Transformative capacity and absorptive capacity: The rise of Chinese wind turbine manufacturers (pp. 109-135). Routledge
  • Sun, S.L., Yang, X. (2012). Absorptive Capacities and Innovation in an Emerging Wind Turbine Industry. 2012 IEEE International Technology Management Conference, 23-31.
  • Shi, W., Sun, S.L., Peng, M.W. (2012). Sub-national institutional contingencies, network positions, and IJV partner selection. Journal of Management Studies, 49(7) 1221-1245.
  • Sun, L., Peng, M.W., Ren, B., Yan, D. (2012). A comparative ownership advantage framework for cross-border M&As: The rise of Chinese and Indian MNEs. Journal of World Business, 47(1) 4-16 (Impact factor listed in the top 1% of field of Economics & Business in SSCI; Emerald Citations of Excellence for 2015).
  • Yang, H., Sun, S.L., Lin, Zhiang (John), ., Peng, M.W. (2011). Behind M&As in China and the United States: Networks, learning, and institutions. Asia Pacific Journal of Management, 28(2) 239-255.
  • Peng, M.W., Sun, S.L., Blevins, D.P. (2011). The social responsibility of international business scholars. Multinational Business Review, 19(2) 106 - 119.
  • Sun, S.L., Zhao, X., Yang, H. (2010). Executive compensation in Asia: A critical review and outlook. Asia Pacific Journal of Management, 27(4) 776-802.
  • Sun, S.L., Chen, H., Pleggenkuhle-Miles, E. (2010). Moving upward in global value chains: The innovations of mobile phone developers in China. Chinese Management Studies, 4(4) 305-321.
  • Lin, Z., Peng, M.W., Yang, H., Sun, S.L. (2009). How do networks and learning drive M&As? An institutional comparison of China and the United States. Strategic Management Journal, 30(10) 1113–1132.
  • Sun, S.L. (2009). Internationalization strategy of MNEs from emerging economies: The case of Huawei. Multinational Business Review, 17(2) 129-155.
  • Peng, M.W., Sun, S.L., Pinkham, B., Chen, H. (2009). The institution-based view as a third leg for a strategy tripod. Academy of Management Perspectives, 23(3) 63-81 (AMP 2009-2019 The Best Decade Award).