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Michael Obal

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Michael ObalAssistant Professor

Education

  • Ph D: Marketing, (2014), Temple University, Fox School of Business - Philadelphia, PA
    Dissertation/Thesis Title: Analyzing the Roles of Buyers, Suppliers, and Employees on the Adoption of Disruptive Technology
  • MA: Marketing, (2008), University of Massachusetts Boston, School of Management - Boston, MA
  • Other: Master's of Business Administration, Marketing, (2008), University of Massachusetts Boston, School of Management - Boston, MA
  • BA: Marketing, (2005), Syracuse University, Whitman School of Management - Syracuse, NY

Awards and Honors

  • 2011-2012 ?Excellence in Teaching by a Doctoral Student" Award - Fox School of Business, Temple University
  • 2011-2012 ?High Achievement" Award ($1,000) - Fox School of Business, Temple University
  • Deanês Scholarship - Whitman School of Management, Syracuse University
  • Graduate Research/Teaching Assistantship - Fox School of Business, Temple University
  • 2015 Faculty Award for Teaching Excellence (2015), Teaching - University of Massachusetts Lowell
  • Doctoral Student Travel Grant ($250) (2014) - 2014 Academy of Marketing Science (AMS) Conference, Indianapolis, IN.
  • 2013 Robert Robicheaux Best Supply Chain Management Dissertation Proposal Award ($500) (2013) - Society for Marketing Advances (SMA)
  • 2013 Young Scholars Forum Research Award ($1,500) (2013) - Fox School of Business, Temple University
  • Best Student Paper Runner-Up (2013) - 2013 Academy of Marketing Science (AMS) Conference, Monterey, CA
  • Doctoral Student Travel Grant ($250) (2013) - 2013 Academy of Marketing Science (AMS) Conference, Monterey, CA
  • Doctoral Fellow (2012) - 2012 AMA-Sheth Foundation Doctoral Consortium, University of Washington
  • Distinguished Paper Award (2011) - 2011 e-CASE & e-Tech Conference, Tokyo, Japan
  • Doctoral Student Travel Grant ($700) (2011) - 2011 Academy of Marketing Science (AMS) Conference, Coral Gables, FL
  • Graduate Research/Teaching Assistantship (2008) - School of Management, University of Massachusetts Boston

Publications

  • Obal, M. () "The Counterintuitive Influence of Buyer - Supplier Relationships on Disruptive Technology Adoption,"
  • Obal, M. (2017) "What drives post-adoption usage? Investigating the negative and positive antecedents of disruptive technology continuous adoption intentions.," Industrial Marketing Management
  • Obal, M., Ibrahim, S. (2016) "An Investigation on the Role of Disruptive Technology Adoption on New Product Market Performance and Launch Timeliness," Springer International Publishing pp. 523–524
  • Obal, M., Kannan-Narasimhan, R., Ko, G. (2016) "Choosing the Right Partners: The Impact of Internal and External Integration on Innovation Performance.," Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie & Marketing?!!! pp. 445
  • Obal, M., Kunz, W. (2016) "Cross-cultural differences in uses of online experts," Journal of Business Research 69:3 pp. 1148–1156
  • Morgan, T., Obal, M. (2016) "Customer Participation in New Product Development and New Product Performance: The Moderating Role of Expertise.," Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie & Marketing?!!! pp. 465
  • Obal, M., Ibrahim, S. (2016) "HOW DOES DISRUPTIVE TECHNOLOGY ADOPTION AND INTEGRATION IMPACT NPD PERFORMANCE?.," Proceedings of the Marketing Management Association pp. 144 - 145
  • Obal, M., Fong, N. (2016) "Sales Force Acceptance of Disruptive Technologies.," Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie & Marketing?!!! pp. 985
  • Thomas, E., Obal, M. (2016) "The Influence of Producer–Supplier Exchanges and Environmental Dynamics on NPD.," Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie & Marketing?!!! pp. 341
  • Obal, M., Kannan-Narasimhan, R., Ko, G. (2016) "Whom Should We Talk to? Investigating the Varying Roles of Internal and External Relationship Quality on Radical and Incremental Innovation Performance.," Journal of Product Innovation Management 33: pp. 136
  • Obal, M., Krey, N., Bushardt, C. (2015) "Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference," Springer
  • Obal, M. (2015) "The Dark Side of Buyer-Supplier Relationships in the Adopton of Disruptive Technologies," Ideas in Marketing: Finding the New & Polishing the Old pp. 831
  • Obal, M. (2015) "Trust and New B2B Technologies: An Empirical Study Identifying the Trust Issues Related to the Adoption Rates of New Technology," Sustainable Global Marketplace pp. 242
  • Obal, M. (2014) "Analyzing the roles of buyers, suppliers and employees on the adoption of disruptive technology," TEMPLE UNIVERSITY
  • Obal, M., Ibrahim, S. (2014) "How Does Product Adoption Impact NPD Performance? An Investigation on the Role of Disruptive Technology Adoption on the NPD Process," 2014 Academy of Marketing Science Annual Conference (AMS)
  • Obal, M., Kunz, W. (2013) "Cross Cultural Differences in the Usage of Online Experts: The Influence of Power Distance and Individualism," 2013 Royal Bank International Research Seminar
  • Obal, M. (2013) "How Buyer-Supplier Relationships Can Lead to Suboptimal Adoption Strategies for Disruptive Technologies," Available at SSRN 2215232
  • Obal, M., Lancioni, R.A. (2013) "Maximizing buyer–supplier relationships in the Digital Era: Concept and research agenda," Industrial Marketing Management 42:6 pp. 851–854
  • Ko, G., Obal, M. (2013) "Newer and Faster! Investigating the Moderating Roles of Integration and Flexible New Product Development Processes on Speed-To-Market," 2014 PDMA Product Innovation Management Conference
  • Obal, M. (2013) "Overcoming the Negative Influence of Individual Motives on Disruptive Technology Acceptance," Available at SSRN 2215252
  • Obal, M., Kunz, W. (2013) "Trust Development in e-Services: A Cohort Analysis of Millennials and Baby Boomers," Journal of Service Management 24:1 pp. 45-63
  • Obal, M. (2013) "Why Do Incumbents Sometimes Succeed? Investigating the Role of Interorganizational Trust on the Adoption of Disruptive Technology," Industrial Marketing Management 42:6 pp. 900-908
  • Obal, M., Lancioni, R.A. (2013) "Maximizing buyer and supplier relationships in the Digital Era: Concept and research agenda," Industrial Marketing Management 42:6 pp. 851-854
  • Obal, M., Kunz, W. (2013) "Trust development in e-services: a cohort analysis of Millennials and Baby Boomers," Journal of Service Management 24:1 pp. 45
  • Obal, M., Burtch, G., Kunz, W. (2012) "Evaluating the Role of Weak Ties in the Context of an Online Social Network," AMA Winter Educators’ Conference Proceedings 23: pp. 176-185
  • Obal, M., Burtch, G., Kunz, W. (2011) "Considering Weak Tie Expertise and Similarity as Surrogates for Tie Strength: An Experimental Examination of Reliance upon Weak Tie Information in Consumption Decisions,"
  • Obal, M., Burtch, G., Kunz, W. (2011) "How Can Social Networking Sites Help Us?," International Journal of Integrated Marketing Communications 3:2 pp. 33-47
  • Obal, M., Burtch, G., Kunz, W. (2011) "How Can Social Networking Sites Help Us? The Role of Online Weak Ties in the IMC Mix," International Journal of Integrated Marketing Communications 3:2 pp. 33–47