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Michael Obal

Michael Obal Assistant Professor


Technology marketing, innovation, e-commerce, business-to-business, and marketing research

Research Interest

Broadly, Michael Obal's research focuses on innovation, business-to-business, marketing strategy, and digital marketing. Specifically, his research interests include the diffusion of disruptive innovations, the role of interorganizational relationships on technology adoption, the impact of process changes on new product development (NPD), trust development in online marketplaces, and the usage of online interpersonal ties in purchasing decisions. His research has been presented at various conferences and published in various business journals, including the Journal of Product Innovation Management, Industrial Marketing Management, the Journal of Business Research, and the Journal of Service Management.

Educational Background

Temple University, Fox School of Business, PhD, Marketing, 2014
University of Massachusetts Boston, School of Management, Master’s of Business Administration, Marketing, 2008
Syracuse University, Whitman School of Management, Bachelor’s of Science, Marketing, 2005


Mike Obal is an Assistant Professor of Marketing in the Manning School of Business at the University of Massachusetts Lowell. He currently teaches Marketing Research at UMass Lowell and has previously taught at Temple University and Rutgers University Camden. Prior to his academic career, Mike worked in online/search marketing at iProspect and in sales at the Boston Beer Company.