Consumer Behavior; Linguistics and Language Behavior; Word of Mouth; Social Networks; Text Analysis; Social Media; Persuasion.
Ann Kronrod is an Assistant Professor in the Department of Marketing, Entrepreneurship and Innovation. She earned her Ph.D. in Marketing and Cognitive Science of Language from Tel Aviv University, and later completed her education as a Postdoctoral Researcher at MIT, Sloan School of Management. Prior to joining UMass Lowell, Ann Kronrod was an Assistant Professor at Michigan State University, and then Visiting Assistant Professor at Northeastern University and at Boston University. Ann Kronrod is a marketing researcher with extensive background in linguistics. Her research interests span a wide variety of subjects that can be categorized as marketing communication, consumer behavior, word-of-mouth and pro-social marketing. She often integrates her knowledge of linguistics in her research.