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Tao Gao

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Tao (Tony) Gao, Department of Marketing, Entrepreneurship, and Innovation

Associate Professor


Buyer-supplier relationship; marketing innovations; mobile marketing; international marketing; emerging markets.

Research Interest

Gao conducts research on the management of customer relationships, marketing innovations, mobile marketing and international marketing. He has published in Journal of Business Research, Journal of Business Ethics, Journal of Interactive Marketing, Journal of International Marketing, Journal of Service Research, Industrial Marketing Management and Journal of Advertising Research, among other journals.

Educational Background

B.E. in Industrial and Management Engineering, Hebei University of Technology
M.E. in Business Management, Harbin Institute of Technology
Ph.D. in Marketing, Virginia Polytechnic Institute and State University


Prior to joining the Manning School of Business, Tony served on the business school faculties of Northeastern University and University of Victoria and had working experience with the China branch of Mitsubishi Corporation (a general trading company in Japan) in the areas of international trade and joint venture developments. Tony’s views on marketing, China, and international business issues have been quoted by media outlets such as BusinessWeek, Financial Times, Forbes, UPI , CIO, Consumer Digest, and Boston Globe.