UMass Lowell will resume on-campus instruction, research and campus life for Fall 2020. View the plan for more info.
Tony Gao conducts research on management of customer relationships, marketing innovations, and international marketing. He has published in Journal of Business Research, Journal of Business Ethics, Journal of Interactive Marketing, Journal of International Marketing, Journal of Service Research, Thunderbird International Business Review, Multinational Business Review, Industrial Marketing Management, Business Horizons, and Journal of Advertising Research, among other journals.
Prior to joining the Manning School of Business, Tony served on the business school faculty of Northeastern University and had working experience with the China branch of Mitsubishi Corporation (a general trading company in Japan) in the areas of international trade and joint venture developments. Tony’s views on marketing, retailing, and international business issues have been quoted by media outlets such as BusinessWeek, Financial Times, Forbes, UPI, CIO, Consumer Digest, USA Today, and Boston Globe. A teaching innovation Tony has embraced in recent years is the integration of the Salesforce CRM (Customer Relationship Management) system into his classes. Tony has gone through extensive Salesforce CRM training himself and has become a certified Salesforce Fundamentals Educator and a Certified Salesforce Administrator.