Tony Gao conducts research on management of customer relationships, marketing innovations, and international marketing. He has published in Journal of Business Research, Journal of Business Ethics, Journal of Interactive Marketing, Journal of International Marketing, Journal of Service Research, Thunderbird International Business Review, Multinational Business Review, Industrial Marketing Management, Business Horizons, and Journal of Advertising Research, among other journals.
Prior to joining the Manning School of Business, Tony served on the business school faculty of Northeastern University and had work experience with the China branch of Mitsubishi Corporation (a general trading company in Japan) in international trade and joint venture developments. Tony’s views on marketing, retailing, and international business issues have been quoted by media outlets such as BusinessWeek, Financial Times, Forbes, UPI, CIO, Consumer Digest, USA Today, and Boston Globe. A teaching innovation Tony has embraced in recent years is the integration of Salesforce CRM (Customer Relationship Management) solutions into his various classes. Having gone through extensive CRM training himself, Tony is now a certified Salesforce Fundamentals Educator and holds industry-level certifications in Salesforce Administrator, Advanced Administrator, Sales Cloud, Service Could, and Platform App Builder.