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Thomas Gordon

Thomas Gordon
Thomas GordonProfessor
  • CollegeCollege of Fine Arts, Humanities and Social Sciences
  • DepartmentPsychology
  • EmailThomas_Gordon@uml.edu

Research Interests

Health Communication, Health Campaign Design, Health Psychology, Research Methods & Statistics

Development of effective health campaign message strategies; development of perceptual mapping and cognitive modeling tools.

Education

  • Ph D: Communication Research, (1973), Montana State University - Bozeman, MT
    Supporting Area: Psychology
  • MA: Communication, (1969), Montana State University - Bozeman, MT
    Supporting Area: Psychology
  • BA: Communication, (1967), Montana State University - Bozeman, MT
    Supporting Area: Liberal Arts

Awards and Honors

  • 2015 Faculty Award for Teaching Excellence (2015), Teaching - University of Massachusetts Lowell
  • Member, NIH-SBIR Study Section (2009) - Risk Prevention and Health Behavior
  • Member, NIH-NCI Study Section (2008) - Community Influences on Health Behavior
  • Member, Health Communication Working Group of the Healthy People 2010-2020 initiative (2007) - Nat'l Office of Disease Prevention & Health Promotion (Surgeon General's Office)
  • Member (2003) - APHA, Health Communication Steering Committee
  • Chair (2000) - 2010 Healthy People Committee, Am. Public Health Association, APHA
  • Member (2000) - APHA, Health Communication Strategic Planning Committee
  • Member (2000) - Health Communication Working Group in Am Public Health Assoc

Publications

  • Ruzek, S.B., Bass, S.B., Greener, J., Wolak, C., Gordon, T. (2016) "Randomized trial of a computerized touch screen decision aid to increase acceptance of colonoscopy screening in an African American population with limited literacy.," Health Communication 31:10 pp. 1291 - 1300
  • Bass, S.B., Muñiz1, J., Gordon, T., Maurer, L., Patterson, F., Muñiz, J. (2016) "Understanding help-seeking intentions in male military cadets: An application of perceptual mapping.," BMC Public Health 16: pp. 1
  • Bauerle Bass, S., Gordon, T., Gordon, R., Parvanta, C., Bass, S.B. (2016) "Using eye tracking and gaze pattern analysis to test a "dirty bomb" decision aid in a pilot RCT in urban adults with limited literacy.," BMC Medical Informatics & Decision Making!!! 16: pp. 1
  • Bass, S.B., Wolak, C., Greener, J., Tedaldi, E., Nanavati, A., Ruppert, K., Gordon, T. (2016) "Using perceptual mapping methods to understand gender differences in perceived barriers and benefits of clinical research participation in urban minority HIV+ patients.," AIDS Care 28:4 pp. 528 - 536
  • Gordon, T.F., Bass, S.B., Ruzek, S.B., Wolak,, ., C., Rovito, M.J., Ruggieri, D.G., Ward, S.,, ., Paranjape, A., Greener, J., . (2014) "Developing a Typology of African Americans With Limited Literacy Based on Preventive Health Practice Orientation: Implications for Colorectal Cancer Screening Strategies," Journal of Health Communication
  • Bass, S.B., Gordon, T., Ruzek, S.B., Wolak, C., Ruggieri, D., Mora, G., Rovito, M.J., Britto, J., Parameswaran, L., Abedin, Z., others, . (2013) "Developing a Computer Touch-Screen Interactive Colorectal Screening Decision Aid for a Low-Literacy African American Population Lessons Learned," Health Promotion Practice 14:4 pp. 589–598
  • Ruggieri, D.G., Bass, S.B., Rovito, M.J., Ward,, ., S., Gordon, T.F., Paranjape, A., Lin, K.,, ., Meyer, B., Parameswaran, L., Wolak, C., Britto,, ., J., Ruzek, S.B., . (2013) "Perceived colonoscopy barriers and facilitators among urban african american patients and their medical residents," Journal of Health Communication 18:4 pp. 372-390
  • Miller, M.E.T., Ruzek, S.B., Bass, S.B., Gordon,, ., T.F., Ducette, J.P., . (2013) "Why fathers are too important to ignore: Communication about sexuality between fathers and daughters," Holistic Nursing Practice 27:2 pp. 89-97
  • Bass, S.B., Gordon, T., Ruzek, S.B., Wolak, C., Ward, S., Paranjape, A., Lin, K., Meyer, B., Ruggieri, D.G. (2011) "Perceptions of colorectal cancer screening in urban African American clinic patients: differences by gender and screening status," Journal of Cancer Education 26:1 pp. 121–128
  • Bass, S.B., Gordon, T.F., Ruzek, S.B., Wolak,, ., C., Ward, S., Paranjape, A., Lin, K.,, ., Meyer, B., Ruggieri, D.G., . (2011) "Perceptions of colorectal cancer screening in urban African American clinic patients: Differences by gender and screening status," Journal of Cancer Education 26:1 pp. 121-128
  • Rovito, M.J., Gordon, T.F., Bass, S.B., DuCette,, ., J., . (2011) "Perceptions of testicular cancer and testicular self-examination among college men: A report on intention, vulnerability, and promotional material preferences," American Journal of Men’s Health 5:6 pp. 500-507
  • Bass, S.B., Ruzek, S.B., Ward, L., Gordon,, ., T.F., Hanlon, A., Hausman, A.J., Hagen, M., . (2010) "If you ask them, will they come? predictors of quarantine compliance during a hypothetical avian influenza pandemic: Results from a statewide survey," Disaster Medicine and Public Health Preparedness 4:2 pp. 135-144
  • Ward, S.H., Parameswaran, L., Bass, S.B., Paranjape,, ., A., Gordon, T.F., Ruzek, S.B., . (2010) "Resident physicians’ perceptions of barriers and facilitators to colorectal cancer screening for African Americans," Journal of the National Medical Association 102:4 pp. 303-311
  • Ward, S.H., Lin, K., Meyer, B., Bass,, ., S.B., Parameswaran, L., Gordon, T.F., Ruzek, S.B., . (2008) "Increasing colorectal cancer screening among African Americans, linking risk perception to interventions targeting patients, communities and clinicians," Journal of the National Medical Association 100:6 pp. 748-758
  • Bass, S.B., Gordon, T.F., Ruzek, S.B., Hausman,, ., A.J., . (2008) "Mapping perceptions related to acceptance of smallpox vaccination by hospital emergency room personnel," Biosecurity and Bioterrorism 6:2 pp. 179-189
  • Bass, S.B., Ruzek, S.B., Gordon, T.F., Hanlon,, ., A.L., . (2007) "Preparedness for a smallpox outbreak: Comparing metrics for assessing levels of vaccination among health-care workers by state," Epidemiology and Infection 135:4 pp. 622-633
  • Bass, S.B., Ruzek, S.B., Gordon, T.F., Fleisher,, ., L., McKeown-Conn, N., Moore, D., . (2006) "Relationship of internet health information use with patient behavior and self-efficacy: Experiences of newly diagnosed cancer patients who contact the National Cancer Institute’s Cancer Information Service," Journal of Health Communication 11:2 pp. 219-236
  • Garvin, J.H., Gordon, T., Haignere, C., DuCette, J.P. (2005) "Development of a public health assessment tool to prevent Lyme disease: Tool construction and validation," Perspectives in health information management/AHIMA, American Health Information Management Association 2:
  • Viser, V., Gordon, T. (1996) "Mental imagery and emotional responses to opposing types of music," JOURNAL OF MENTAL IMAGERY-NEW YORK-INTERNATIONAL IMAGERY ASSOCIATION- 20: pp. 169–190
  • Tsao, C., Gordon, T., Maranto, C., Leran, C., Murasko, D. (1992) "The effects of music and biological imagery on immune response," Applications of Music in Medicine, National Association for Music Therapy, Washington, DC pp. 85–121
  • Surlin, S.H., Gordon, T. (1977) "How values affect attitudes toward direct reference political advertising," Journalism & Mass Communication Quarterly 54:1 pp. 89–98
  • Head, S.W., Gordon, T. (1976) "The structure of world broadcast programming: Some tentative hypotheses," International Communication Gazette 22:2 pp. 106–114

Presentations

  • Utilizing Marketing and Psychology Methods to Test Health Messages: A Case-Study of How Gaze Patterns and Psycho-Physiological Measures Can Be Used to Analyze Responses to a 'Dirty Bomb' Decision Aid in People with Limited Literacy. - National Health Literacy Research Conference, October 2012 - Bethesda, MD
  • Perceived colonoscopy barriers and facilitators among urban African American patients and their medical residents. - American Public Health Association Annual Conference, October 2011 - Washington, DC.
  • Understanding of and willingness to comply with recommendations in the event of a Ôdirty bombÕ: Demographic differences in low-literacy urban residents. - American Public Health Association Annual Conference, October 2011 - Washington, DC.
  • Encouraging low-literacy African Americans to be screened for colorectal cancer: An experimental comparison of Ôusual careÕ materials with a customized touch-screen tutorial. - American Public Health Association Annual Conference, November 2010 - Philadelphia, PA.
  • Use of REALM-R vs. S-TOFHLA in an urban African American clinic population to assess health literacy: Practical Implications. - American Public Health Association Annual Conference, November 2010 - Philadelphia, PA.
  • Appealing to males at-risk for testicular cancer: Defining a Ôcontrol identityÕ typology and modeling perceptions of testicular self-examination (TSE). - American Public Health Association, November 2009
  • Developing a computer touch screen interactive colorectal cancer screening decision aid for low-literacy populations: Lessons learned. - American Public Health Association Annual Conference, November 2009 - Philadelphia, PA.
  • Improving colorectal cancer screening strategies for low-literacy African Americans: Using risk-benefit segmentation to define a typology of patients and mapping perceptions to design targeted decision aids. - American Public Health Association Annual Conference, November 2009 - Philadelphia, PA.
  • Perceptions of colorectal cancer screening in African Americans: Differences by gender and screening status. - American Public Health Association Annual Conference, November 2009 - Philadelphia, PA.
  • Developing a computer touch screen interactive colorectal cancer screening decision aid for low-literacy populations:Lessons learned. - National Health Literacy Conference, October 2009 - Washington, D.C.
  • Mapping Public Perceptions of Avian FluÑA Statewide Survey: Using Perceptual Mapping to Model Perceptions and Design Health Campaign Strategy. - American Public Health Association., November 2007 - Washington, DC
  • Using perceptual mapping, eye-tracking, and pupilometer technologies with functional-MRI to design more effective health marketing strategies. - National Conference on Health Communication, Marketing, and Media: Expanding Networks, Increasing Knowledge, Advancing Public Health, September 2007 - Atlanta, GA
  • Using the precaution adoption model to understand colorectal cancer screening among African Americans: Implications for media agenda setting to reduce health disparities. - National Conference on Health Communication, Marketing, and Media: Expanding Networks, Increasing Knowledge, Advancing Public Health., September 2007 - Atlanta, GA
  • Advances in health campaign design via perceptual mapping: Determining strategy, tracking effects. - Southern Center for Communication, Health, and Poverty, September 2007
  • Gender differences in use of Internet health information among newly diagnosed cancer patients. - Third Annual Women's Health Interdisciplinary Research Symposium, Women, Health and Education: Creating Linkages, Center for WomenÕs Health Research, Leadership and Advocacy., March 2007
  • Smallpox preparedness: Using perceptual mapping to design tailored messages promoting smallpox vaccination among emergency room healthcare workers. - American Public Health Association Annual Meeting, November 2006 - Boston, MA.
  • Smallpox Preparedness: Using perceptual mapping to design tailored messages promoting smallpox vaccination among emergency room healthcare workers. - Brown Bag Lunch Series, October 2006 - Philadelphia, PA.
  • Using Perceptual Mapping to Model Perceptions of Disease & Disaster, Develop Message Strategies, Evaluate Message Impact, and Track Changes Over Time. - Center for Biosecurity, September 2006 - Baltimore, Maryland.
  • Strategies and methods for computer analysis of the Tobacco Settlement Documents on the American Legacy website. - American Public Health Association, 2005 - Philadelphia, PA.
  • Perceptual mapping and risk communication. - Workshop, 2005 - Harrisburg, PA.
  • PREP: State of the art of mental health preparedness and response. - 2004 EPA Region III Emergency Preparedness and Prevention, December 2004 - Philadelphia, PA.
  • A comparison of statewide emergency mental health plans for 'high impact' 9/11 states: New York, New Jersey, & Virginia. - American Public Health Association, November 2004 - Washington, D.C.
  • Implementing the new ÔAction PlansÕ for the health communication objectives in Healthy People 2010: Strategies fostering collaborative partnerships. - Pennsylvania Public Health Association, October 2003 - Harrisburg, PA.
  • Health communication professionals, scholars, and practitioners collaborating for the future. - Kentucky Conference on Health Communication, April 2002 - Lexington, KY.
  • The Healthy People 2010 Health Communication Objectives: Implications, opportunities, and challenges for the field: Overview of the role of the Health Communication Working Group of APHA in advancing the 2010 Health Communication Objectives. - Health Communication Division of the National Communication Association., November 2001 - Chicago, IL.
  • The Health Communication chapter of Healthy People 2010: A progress report and discussion of the 2010 Health Communication Objectives. - Special conference session: American Public Health Association., October 2001 - Boston, MA
  • Health information on the Internet: How to find it, use it, and evaluate it. - Pennsylvania Society for Health Education, March 2000 - Philadelphia, PA.
  • Psychoneuroimmunology and psychoneuroendocrinology: State of the sciences and prospects for the future. - Center for Frontier Sciences, February 1998 - Philadelphia, PA.
  • Conceptualizing familiarity in music listening: implications for health research. - Society for Music Perception and Cognition, June 1993 - Philadelphia, PA.
  • Music preferences and the use of music to manage emotional states: Correlates with self-concept among adolescents. - International Communication Association, May 1992 - Orleans, LA.
  • Directed biological imagery and progressive muscle relaxation as intrapersonal communication strategies for behavioral immunology. - Top Paper Award conference presentation: Health Communication Division of the International Communication Association, May 1991 - Chicago, IL.
  • Imagery and progressive relaxation as intrapersonal communication strategies to influence immune response (S-IgA). - Speech Communication Association Convention, November 1990 - New York, NY.
  • The effects of progressive muscle relaxation and directed biological imagery on immune response (S-IgA). - The Society of Behavioral Medicine, April 1990 - Chicago, IL.
  • Moment-by-moment electronic analysis of audience reactions to public policy arguments. - Discussant: 3rd Annual Mini-conference on Educating The Electorate: Advances in Political Discourse Analysis, December 1989 - Philadelphia, PA.
  • Music and imagery in the treatment of disease. - Special research session: Music Therapy Conference., April 1989 - Cherry Hill, NJ
  • Communicating scientific information within the cancer research community: Use of and satisfaction with formal and informal channels of scientific information exchange. - 1988 Symposium on Science Communication, December 1988 - Los Angeles, CA
  • The relationship of the immune system to imagery, relaxation, and music affect. - National Music Therapy Conference, November 1988 - Atlanta, GA.
  • Media and imagination: effects, processes, and potentials. - International Association for Mass Communication Research, Session Title: The Media Construction of Public Intelligence, August 1988 - Barcelona, Spain.
  • Current perspectives on popular music and dance. - International Communication Association, May 1988 - New Orleans, LA.
  • - Adolescent health promotion audience segmentation: Source influence, preference, and information acquisition., May 1986 - Chicago, IL.
  • - Representation and manipulation of attribute dimensions in multidimensional scaling., August 1978 - Seattle, WA.
  • Mass media and minority socialization: conceptualizing the process. - Association for Education in Journalism, session title: Defining minority groups in our multi-_cultural society., August 1974 - Chicago, IL.
  • Mass media and socialization: Theoretic approaches. - International Communication Association, session title: Socialization and the media: Theory and methodology., April 1974 - New Orleans, LA.

Contracts, Fellowships, Grants and Sponsored Research

  • Patient Participation in Clinical Research: Motivations & Decision-Making (), Grant - National Institutes of Health
  • Mapping Perceptions of HIV-positive Clients and Their Caseworkers (2008), Grant - Philadelphia Dept. of Public Health: AIDS Activities Coordinating Office
  • Mapping Neuro-Immune Pathways (2005), Grant - The Richard J. Fox Foundation
  • The Risk Communication Laboratory (2004), Grant - Office of Research, Temple University
  • Developing Radiological Risk Communication Materials for Low-literacy Populations (2009), Grant - National Institute of Biomedical Imaging and Bioengineering
  • Using Perceptual Mapping to Develop Low Literacy Colorectal Cancer Screening Decision Aids (2007), Grant - National Cancer Institute
  • Testing the Effectiveness of the Pennsylvania Disaster Preparedness Guide Using Perceptual Mapping and Psycho-Physiological Measures (2005), Grant - Pennsylvania Department of Health, Office of Public Health Preparedness
  • Network Analysis of Tobacco Issues Management Strategies Before and After the 1998 Master Settlement Agreement: Computer Assisted Content Analysis of the Tobacco Settlement Documents (2003), Grant - Robert Wood Johnson Foundation
  • Mental Health Risk Communication for Emergency Preparedness- Phase I: Investigation of Smallpox Vaccination Attitudes Among Health Care Workers Using Perceptual Mapping Technology (2004), Grant - Pennsylvania Department of Health and Department of Social Welfare: Office of Public Health Preparedness
  • Mammography Intervention for Low-Income African Americans (2003), Grant - National Cancer Institute
  • Mental Health Risk Communication for Emergency Preparedness (2004), Grant - Source: Pennsylvania Department of Health and Department of Social Welfare