Producing a PSA is an ideal culminating project for an interdisciplinary course on climate change and related topics. The PSA assignment requires high-level synthesis of content and, through it, students learn first-hand about the challenges of communicating about climate change to a general audience in a compelling way.
The assignment offers the opportunity for students to engage with the material, consider what they want society to understand or do, use creativity and twenty-first century technology and communication tools, and become empowered to enter societal discourse about climate change.
PSAs are short (typically one minute) pieces delivering a message to raise awareness, influence or change attitudes and behavior of a defined audience. This format is especially appropriate for a cross-disciplinary course in climate change, in which the relationship between climate change science and broader society is a recurring theme. These projects require significant time commitments in which team members work together, which may be a barrier to implementing them in a typical one-hour class period format unless students commit to doing some of the production work during out of school time.