Research Interests
Consumer Behavior; Linguistics and Language in Marketing; Word of Mouth; Social Networks; Text Analysis; Social Media; Persuasion; Health Marketing; Pro-Social Marketing
Ann Kronrod, Ph.D.
Associate Professor, Title adjusted to: Doctor of Philosophy (Ph.D.) Coordinator in Entrepreneurship
- College
- Manning School of Business
- Department
- Marketing, Entrepreneurship and Innovation, Behavioral Research Lab and Participant System
- Phone
- 978-934-5475
- Ann_Kronrod@uml.edu