Authority on Time Management Available for Interviews About Feb. 29

Elana Feldman
Time management expert Elana Feldman is available as a source for reporters.


Media Contacts: Emily Gowdey-Backus, director of media relations, and Nancy Cicco, assistant director of media relations 
With an extra day in the calendar this leap year, many may feel pressured to “cram in more of one’s normal work tasks,” according to UMass Lowell’s Elana Feldman, a time management expert available for interviews.
But, she suggests Feb. 29 may be better spent on other pursuits. 
“Changes to our schedules, while sometimes disconcerting, can trigger new ways of thinking. Just as New Year’s Day sparks resolutions and goals, Feb. 29 could similarly be spent questioning the value of entrenched routines and habits. Ask yourself: What do you want to do differently between now and Feb. 29, 2028?”
Occurring every four years, leap year tacks on an extra day at the end of February to keep the calendar aligned with the Earth’s annual orbit around the sun. The idea to add the day is credited to Roman emperor Julius Caesar.
Since leap year “disrupts normal calendar rhythms,” Feldman asks employees to consider tackling “something less usual” in their work lives on Feb. 29. Examples include diving back into long-stalled projects, connecting with co-workers outside of the office, and establishing new Feb. 29 traditions. 
Feldman is an expert in how time management shapes employees’ performance and relationships with colleagues. She’s studied how entrepreneurs’ startups are affected by the compressed timeline of 12-week accelerator programs, and examined how workers experience interruptions as they complete their workday tasks. Among other topics, she teaches organizational behavior in UMass Lowell’s Manning School of Business, where she is an associate professor of management.
 To arrange an interview with her, contact Emily Gowdey-Backus or Nancy Cicco