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MKTG.6010 Customers and Markets (Formerly MKTG 601/62.601)

Id: 006452 Credits Min: 3 Credits Max: 3


Prerequisite: Student must be matriculated and have finished foundation core. Pursues the development of comprehensive and integrated marketing plans using industry/competitor analysis, market value chains, and forecasting. An emphasis is given to business-to-business marketing situations which require an in-depth analysis of the firms' complex organizational behavior and evolving buyer-seller relationship.


ACCT.5010, and MKTG.5010, or permission of graduate program coordinator.

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