This course focuses on entrepreneurship in established companies. In order to compete in today's dynamic business environment, organizaations need to spur and promote entrepreneurial thinking and actions as a way of remaining innovative and competitive. Thus, the course explores how the entrepreneurship process works within an existing organization, including the identifiation of strategies companies engage to rejuvenate their business, markets and industries. Students will also study how individuals can play a role in promoting entrepreneurial activities in their organizations.
Pre-Req: ENTR.3000, Prin.Innov & Entrepreneurship