Facebook’s is a great opportunity for you to share your story in a very visual way. This cheat sheet will help you set up your page and take advantage of Facebook's features to best promote your department.


Profile Picture

Size: 170 x 170 px
  • Scales to: 36 x 36 px in the news feed, so keep it simple and legible
  • Alter the University logo  

Cover Photo

Size: 820 x 312 px
  • Should be representative of the department, fun, colorful, eye-catching
  • Can and should be changed periodically
  • Can also be uploaded as a video clip or slideshow
  • Display calls to action
  • Include contact information
  • Make references to Facebook


  • Include contact information
  • Include your web address
Screenshot of a Facebook post on UMass Lowell's timeline


  • Share information relevant to your department
  • Publicize events your audience is interested in
Screenshot of a UMass Lowell Facebook post before being pinned to the top of the Timeline


  • Click "Pin to Top of Page" to keep a post at the top of your Facebook page
  • Post will stay at the top until removed

Other Tips

  • Be sure to regularly check the page’s messages via the “Inbox” tab at the top of the page in order to communicate with anyone who tries to contact your department. Prompt responses are encouraged since response rates are displayed on the main page.
  • You can use the “Insights” or “Publishing Tools” tabs to monitor post analytic data for your page.