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Valerie Kijewski

Valerie Kijewski, Ph.D. Emeritus Assistant Professor


Strategy formulation and implementation

Research Interest

The research of Valerie Kijewski, Ph.D., on the dynamic structure of share movement in competitive markets was hailed throughout the U.S. and Europe as groundbreaking, and resulting in the term “K ratio” being applied to the phenomena by business strategists. Among her clients were/are M&M/Mars, Kal Kan Pet Care, Keebler, duPont, Medtronic, Nestle, Hillenbrand Industries, General Electric and National Technical Systems.  Professor Kijewski was honored as the ‘Cahners Publishing Company Research Fellow’ by the prestigious Institute for the Study of Business Markets at Pennsylvania State University for her work in industrial marketing.  Among her extensive publications in the field of marketing communications, her articles on “Advertising and Promotion - How Much Should You Spend?" “Advertising in a Recession” and “How Advertising Drives Profitability” have been requested by over 50,000 marketing executives.  Her research has appeared in such journals as the Journal of Business, Industrial Marketing Management, Journal of Pricing, Journal of Business-to-Business Marketing and the International Journal of Purchasing and Materials Management.

Educational Background

M.A., Boston College 

Ph.D., Indiana University


Professor Kijewski has over 25 years of experience in the fields of business and market strategy where she has assisted companies in the development and testing of new venture and new product concepts; helped management understanding and adjust strategy to accommodate structural changes in the market arising from technology or buyer behavior; developed value-pricing models; supported firm growth and profit initiatives through the development and installation of Balanced Scorecard strategic management systems; and has assisted companies in organizing their marketing operations.  Professor Kijewski is a former Vice President of the Strategic Planning Institute (The PIMS Program), and while there led a research and consulting practice in market share strategies and industrial marketing.