MKTG.4200 Emerging Technologies in Marketing

Id: 042662 Credits: 3-3

Description

The course is designed to explore various innovative technologies in marketing, including artificial intelligence, robotics, voice commerce, extended reality, visual technologies, facial recognition technology, electronic shelf labels, and digital menus, among others. This class aims to achieve three main objectives: 1) showcasing diverse new technologies, 2) providing a theoretical understanding of these technologies, and 3) offering practical insights about their applications and developments in various business and consumer contexts and how to develop and promote new technologies as products.

Prerequisites

Pre-Req: MKTG.2010 Marketing Principles.

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Course prerequisites/corequisites are determined by the faculty and approved by the curriculum committees. Students are required to fulfill these requirements prior to enrollment. For courses offered through online or GPS delivery, students are responsible for confirming with the instructor or department that all enrollment requirements have been satisfied before registering.