MKTG.4020 Buyer Behavior (Formerly MKTG 402/62.402)

Id: 006435 Credits: 3-3

Description

Applications of behavioral theories and techniques to the understanding of consumer and organizational purchasing processes.

Prerequisites

Pre-Req: MKTG.2010 Marketing Principles.

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Course prerequisites/corequisites are determined by the faculty and approved by the curriculum committees. Students are required to fulfill these requirements prior to enrollment. For courses offered through online or GPS delivery, students are responsible for confirming with the instructor or department that all enrollment requirements have been satisfied before registering.